Market Trends

The chocolate, confectionery, and bakery industry has adapted to demands for more healthy sweet treats. Pic: Getty Images

BALANCING HEALTH AND INDULGENCE IN CONFECTIONERY

How confectionery embraced ‘healthy indulgence’

By Anthony Myers

Consumers are increasingly focusing on their health without compromising on taste, which is why healthy indulgence has become a serious trend. Millennials (Gen Y) and Centennials (Gen Z) are looking for foods and beverages that are tasty, good for you,...

As consumers become accustomed to time-efficient products and tools, they will be more receptive to adopting technologies like augmented reality (AR) and artificial intelligence (AI). GettyImages/Bernhard Lang

Advancing food tech in 2024: The year of convenience

By Natasha Spencer-Joilliffe

A new era of convenience will emerge in 2024 as ever-evolving augmented reality (AR) and artificial intelligence (AI) technology streamlines consumers’ meal planning, shopping and cooking habits.

Additives are used for various purposes in the preparation of food, including restoration, preservation, prolonging shelf life, and quality improvement. They comprise colours, preservatives, antioxidants, and flour treatment agents. GettyImages/Olivier Le Moal

How will food additives’ reputation fare in 2024?

By Natasha Spencer-Joilliffe

Off the back of shifting political landscapes, evolving biotech-led categories and regulatory changes in 2023, we look at how these influence food additives in 2024 and what further changes we can expect to see.

GettyImages - market trends 2024 / Fasai Budkaew

FrieslandCampina reveals 2024 trends report

By Olivia Haslam

Key trends to watch in 2024 will include next-gen alt protein solutions, sustainability with substantiation, medicines for the mind and active ageing solutions.

The study looked at a variety of research on consumer acceptance of upcycled food. Image Source: Goran13/Getty Images

Do consumers want to eat upcycled food?

By Augustus Bambridge-Sutton

Upcycling food is a good way of putting food to use that may otherwise have gone to waste. However, not all consumers will eat food that has been upcycled. A new study takes a broad look at 37 research articles on consumer acceptance, or lack thereof,...

Image Source: We Are/Getty Images

NPD Trend Tracker: 'Veganuary' special

By Augustus Bambridge-Sutton

January is a time where many people abstain from indulgent things, from alcohol to chocolate. Meat and dairy, increasingly linked to climate change and animal suffering, are other products those taking part in 'Veganuary' also abstain from at...

Getty Images / THAWEEKIET SRIRING

Prinova releases megatrends report

By Danielle Masterson

From gut health to a healthier planet, ingredient firm Prinova is hoping to use its latest megatrends report to showcase the opportunities available to leverage its ingredient portfolio, vertically integrated manufacturing capabilities and other in-house...

A range of fruits can be used as the basis for sweeteners. Image Source: John Wang/Getty Images

Health and taste from fruit-based sweeteners

By Augustus Bambridge-Sutton

Fruit has been used for sweetness in Europe since before we even knew about refined sugar. It’s still in widespread use as the basis for sweeteners.

Image Source: kertlis/Getty Images

NPD Trend Tracker: From LeBron James-backed tequila to Harry Kane crisps

By Augustus Bambridge-Sutton

As Christmas approaches, we have the launch of a Harry Kane-fronted crisp product, the UK listing of a LeBron James-backed tequila, and the release of plant based chicken nuggets to celebrate the release of Chicken Run: Dawn of the Nugget. We also have...

Plant-based proteins have the potential to be used in a wide variety of ways outside of plant-based meat and dairy analogues. Image Source: fcafotodigital/Getty Images

Beyond meat and dairy analogues: What can plant-based protein do?

By Augustus Bambridge-Sutton

Plant-based protein isn’t just about meat and dairy analogues. At Food Ingredients Europe in Frankfurt last month, FoodNavigator spoke to companies doing a range of things with alternative proteins outside of simply adding them to plant-based burgers,...

Increased food and drink costs are a challenging but accepted outcome of high overall inflation rates. Yet when overall inflation reduces, but food inflation remains elevated, this brings with it confusion and questions. GettyImages/LordHenriVoton

‘Greedflation’ muddies the food industry’s financial landscape

By Natasha Spencer-Joilliffe

Latest figures show that although inflation in Europe’s euro-using countries has slowed, real food inflation remains higher and seemingly undeterred, raising questions about whether unfair profiteering and competition are to blame.

Image Source: Monty Rakusen/Getty Images

NPD Trend Tracker: From non-alcoholic IPA to paper cheese packaging

By Augustus Bambridge-Sutton

In this week’s NPD Trend Tracker, we’re preparing for dry January with non-alcoholic products from Lucky Saint and a collaboration between MOMO Kombucha and Orbit beers, as well as whiskey flavours from Synergy Flavours. Alongside this, we have breathable...

Image source: Getty/Shannon Toth

How newstalgia blends comfort and novelty in the snack category

By Deniz Ataman

Consumers still crave familiar flavors and experiences, as they did during the pandemic, but they also are open to new innovations and technologies -- leading to an emerging trend of 'newstalgia,' Kevin Ryan, CEO, Malachite Strategy and Research,...

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