This week’s gallery takes in new listings for low sugar indulgent cake brand Fitbakes, while UK-based Latin American food brand Capsicana, is aiming to capitalise on demand for world food flavours that are ready in 20 minutes.
Image Getty/Slphotography
This week’s gallery takes in new listings for low sugar indulgent cake brand Fitbakes, while UK-based Latin American food brand Capsicana, is aiming to capitalise on demand for world food flavours that are ready in 20 minutes.
Image Getty/Slphotography
UK grocer Waitrose is relaunching and expanding its Cooks’ Ingredients range with over 40 new trend-led products and the widest range of cuisines ever available at the supermarket.
New additions to the range include TikTok-inspired products like Cacio e Pepe paste - a shortcut ingredient to make a simple and quick version of the Italian classic. Plus, there are several first-to-market own label products for a UK multiple retailer such as fresh pork stock, frozen wild garlic, Japanese seasoning Shio Koji and spice blends including mild and vibrant Deggi Mirch and Indo-French curry powder, Vadouvan.
The revamped range - which aims to give cooks of all abilities everything they need to be more adventurous in the kitchen - will now include packaging with QR codes linking to online information and recipes to help customers make the most of each product.
Zoe Simons, Waitrose Senior Brand and Innovation Development Chef, said: “There are so many exciting and unexpected ways our new products can be used - you could try the truffle salt sprinkled on vanilla ice cream, the tajin seasoning sprinkled on fresh mango and the miso butter in chocolate brownies, to name a few!”
For the first time, Waitrose will be adding QR codes to the labels of nearly 200 Cooks’ Ingredients products, which will provide customers with recipe inspiration, top tips and ways to use each product. The new packaging is also more environmentally friendly, it claimed, with 62 tonnes of packaging removed - including 41 tonnes of plastic.
Mallika Basu, food writer and founder of Basu Consulting, who helped with product development said: “There is a fine balance for retailers to tread as they introduce exciting flavours from diverse cultures and communities to home kitchens, educating and inspiring while being culturally sensitive. The approach taken to developing these products is market leading in its attention to detail with the ingredients and formulations, and the thoughtful information being shared about them will bring joy to cooks across many different kitchens.”
Image supplied by Waitrose
Gut health food brand Bio&Me will launch its prebiotic yoghurts in 260 Asda stores in the UK. The move builds on existing listings with Tesco, Sainsbury’s Waitrose, Co-op, Ocado and Holland & Barrett.
Coming in Original and Madagascan Vanilla variants, RSP £2.00/350g pot, each pot contains 18 different cultures, including BB-12 and LGG. The yoghurts contain no added sugar, artificial sweeteners, thickeners or emulsifiers, and are low in lactose, high in protein, as well as being a source of Calcium, B12, B2 and Phosphorous.
Dr Megan Rossi, Bio&Me co-founder, said: “Our range of prebiotic yoghurts is not only delicious, with no added sugar, sweeteners or starches, but is full of my favourite live and active cultures. As a dietitian and a scientist, it’s always been my mission to close the gap on great tasting food that also truly delivers on its health claims. I’m excited to be introducing Asda customers to these tasty, gut-loving pots of joy.”
Image supplied by Bio&Me
Two ‘vibrant and full-spirited salsas’ have hit the shelves in Sainsbury’s from Capsicana, the UK-based Latin American food brand.
Capsicana Easy-Going Salsa made with mild red pepper and smoked paprika is an ‘every-day, versatile salsa packed with flavour which offers a sweet, smoky flavour’. The Full-On Feisty Salsa, the punchier of the two, is made with chipotle and habanero chillies and ‘hits the sweet spot between delicious taste and a strong level of chilli heat to get the taste buds tingling’.
Developed as ambient ‘ready to eat’ products in response to Mintel consumer data showing that 52% of consumers claim they look for meals in the world food category that are ready in 20 minutes, the duo of salsas combines the convenience of ambient with the freshness and flavour of a ‘made from scratch’ salsa.
Both have been created to bring ‘authentic taste and a fresh Latin vibe to the table’, offering punchy flavours and high-quality ingredients.
Ben Jackson, founder of Capsicana, said: “As well as being developed to respond to the consumer trend for convenience coupled with freshness of flavour, the new salsas also cater for foodies looking to try new things and get creative in the kitchen. Research consistently highlights a consumer appetite for world food products and more adventurous flavours, initially driven by restrictions during the pandemic. The desire for creativity at mealtimes has never been higher.”
Available in 285g jars, the Capsicana Easy-Going Salsa and Capsicana Full-On Feisty Salsa are gluten free and suitable for vegetarians and vegans. They have an RRP of £2.50 and have now launched in-store and online at Sainsbury’s.
Image supplied by Capsicana
The two brands are launching a limited edition THIS Isn’t Smoky Bacon flavour available at Waitrose and online.
The launch will be THIS’s first foray into ambient snacks and HIPPEAS’s first flavour collaboration with a fresh food brand.
HIPPEAS ft. ‘THIS Isn’t Smoky Bacon’ Chickpea Puffs will be available in 22g single serve bags via Waitrose (RRP £1.00)
They contain 1.3g of fibre, 3.7g of plant-protein and 87 kcals per 22g serving. They are also gluten, palm-oil and MSG free, as well as being Non-HFSS compliant.
Andy Shovel, Co-Founder of THIS, said: ‘’Everyone loves bacon, snacks and being healthy. The assignment was simple to comprehend but hard to execute. Kudos to the legends at HIPPEAS for smashing it - these puffs are 10/10.'’
HIPPEAS CEO Paul Nardone said: “We are delighted to be launching this limited time only partnership with the team at THIS. As two of the UK’s leading plant-based food brands it made perfect sense for us to collaborate on our ‘THIS Isn’t Smoky Bacon’ flavour.
"We are excited to launch this new flavour and confident that fans of both brands will love this unique collaboration. The product delivers against what we know consumers are looking for: maximised flavour and texture, alongside revolutionised nutrition to deliver better-for-you snacks. The puffs are also Non-HFSS compliant, which we are really proud of.”
Image supplied by HIPPEAS
Squeaky Bean has launched two new ready-to-eat products: Horseradish Beef Style Slices and Chargrilled Steak Style Strips
Made with wheat and pea protein, these slices are high in protein (22g per 100g) and low in saturated fat (0.9g per 100g).
The Squeaky Bean Horseradish Beef Style Slices will be available in Asda from Monday 5th September and Sainsbury’s from Wednesday 14th September, 80g (RRP £2.75).
The Squeaky Bean Chargrilled Steak Style Strips will be available in Asda from Monday 5th September, Tesco from Monday 12th September and Sainsbury’s from Wednesday 14th September, 120g (RRP £3).
Caroline Jary, Plant Business Unit Director at Squeaky Bean-owner The Compleat Food Group, said: “Squeaky Bean is on a mission to ban boring and bring vegan deliciousness to consumers’ favourite meals by giving them easy switches, with a whole lot of tasty, without them having to change their habits.
“So, for those in pursuit of that perfect crusty steak baguette or beef and horseradish sandwich, we have created just the thing. Our Horseradish Beef Style Slices is the ideal ingredient for your favourite sarnie, paired a fiery horseradish crumb, setting us apart from anything else on the market. Whereas the Chargrilled Steak Style Strips give a new chargrilled meat type with beef, chargrilled to perfection making it even quicker to get great flavour into any dish, or ready-to-eat straight from the pack, the ultimate fridge to face moment!
“We want consumers to eat vegan because they love it, not because they have to, and these new products will do just that – flavoursome, craveable plant-based choices that make switching your normal meat for a meat alternative easy and with no compromise.”
Image supplied by Squeaky Bean
HFSS-compliant Fitbakes has three new listings in Waitrose, one new listing in Tesco, as well as listings in Co-op Midcounties, Holland & Barrett and Selfridges.
To celebrate the listings Fitbakes is launching a Birthday Cake flavour of cakes in September, which contains sprinkles made with natural ingredients and low sugar white chocolate.
Fitbakes claims its cakes have 95% less sugar, 40% less calories and 200% more protein than leading cake brands, and have no artificial sweeteners, flavourings or colourings.
Founder Ella Rauen-Prestes said: “Over the last few months, we found that several supermarkets were keen to list our products, recognising that Fitbakes ticks the box when it comes to providing indulgent healthier alternatives to consumers.”
It comes despite a rocky few months for the company which was beset by supplier issues and even feeling the impact of the war in Ukraine.
Ella explained: “We usually buy protein powder for our cakes from Europe but back in April the shipment was in Ukraine and was bombed in Mariupol. The company then couldn’t supply us with any more protein powder so we had to change the recipe last minute to use a different protein. This was tricky in itself as the new ingredient didn’t respond to using eggs quite as well as the original one.
“We have also been hit by the price rises in raw materials such as wheat flour and sunflower oil, which then caused the cost of rapeseed oil, which we use, to increase. We’ve managed to rise above these challenges and are proud to have these seven new listings in top supermarkets, giving more consumers access to healthy cakes and bars on the go.”
Image supplied by Fitbakes
