Our latest NPD Trend Tracker looks at Oatly’s new soft serve ice cream launch into UK food service, while snack brand the Only Bean has unveiled dry roasted edamame snacks containing with 5g of fiber. Scroll through the photo gallery for more…
Image: Getty/Talaj
Our latest NPD Trend Tracker looks at Oatly’s new soft serve ice cream launch into UK food service, while snack brand the Only Bean has unveiled dry roasted edamame snacks containing with 5g of fiber. Scroll through the photo gallery for more…
Image: Getty/Talaj
The limited-edition Baileys Extra Thick Strawberry Cream (£2.19) has returned exclusively to Aldi stores ahead of Wimbledon.
The company announced: “Made of 100% British cream, it’s deliciously rich and indulgently thick which makes it a perfect doubles partner with Aldi’s Specially Selected Strawberries (£2.85, 400g). And with strawberries expected to be bigger and sweeter than previous years due to the cooler spring weather[2], bystanders are in for the ultimate treat when paired with this decedent summer topping.
"For those who want something even sweeter, pair it with Aldi’s Dessert Menu Strawberry Cheesecake (£0.85, 400g) for an overload of creamy strawberry delight.
"The launch comes as Aldi serves up its first ever Swing Ball Championships, which is open and free to book during 3rd - 7th July.”
Image: Baileys
European bakery products manufacturer Baker & Baker is launching a new Cadbury Dairy Milk Chocolate & Orange flavour for its fresh Cadbury cookies in-store bakery range.
The new flavour consists of a 45g chocolate & orange cookie puck, with four cookies per bag, and the product will be initially launching into Co-op from June.
The Chocolate & Orange cookies are baked fresh in-store, and feature cookie dough infused with orange flavour and packed with Cadbury Dairy Milk chunks.
The new variant aims to tap into growing consumer affinity for chocolate and orange flavoured products, with confectionery sales growing by 134% against total chocolate confectionery growth of just 7% in 2020-21[1].
Baker & Baker will be targeting incremental growth within the category that has seen branded cookies currently outgrowing the market overall, and Cadbury cookies leading the market overall. Additionally, fresh cookies now represent a 24% share of the overall in-store bakery market[2] and are expected to grow further.
The Chocolate & Orange variant will accompany the two existing flavours in the Cadbury fresh cookies in-store bakery range, alongside Cadbury Dairy Milk and Dairy Milk Caramel, which now both feature a new recipe including an improved cookie dough and softer texture.
Baker & Baker operates an exclusive fresh bakery licensing partnership with Mondelēz to manufacture and distribute fresh bakery products within key European markets, including the iconic Milka, Oreo and Cadbury brands.
Michael Bancroft, Licensing Director at Baker & Baker, said: “Our new Cadbury Dairy Milk Chocolate & Orange cookie offers greater consumer choice and indulgence within the in-store bakery channel.
“Given the strong performance of a series of chocolate and orange confectionery products across different grocery brands, we’re confident the blend of Dairy Milk and chocolate & orange will generate significant consumer appeal and trial.”
Image: Baker & Baker
[1] Chocolate Orange Boom – The Retail Data Partnership https://www.retaildata.co.uk/news-updates/chocolate-orange-boom/
[2] B&B EPOS Data Universe to 28/01/2023
Entrepreneur Rumble Romagnoli created the Chilli No. 5 brand during the first lockdown in 2020. He teamed up with superyacht chef Colin Ross, who created the innovative recipes for the company’s launch collection of hot sauces.
Chilli No. 5 is described a ‘luxury hot sauce company which creates a line of extraordinary, freshly made hot chilli sauces which have 5 chillies, including Chilli No. 5, 10 superfoods, and 6 supplements in each bottle. The health benefits of the additions to our sauces might help sleep deprivation, libido, concentration, weight loss, and anxiety’.
"At Chilli No. 5 we are passionate about creating delicious hot sauces that are also extremely good for the health," said founder and CEO Rumble Romagnoli. "Whether you’re looking to up your daily intake of vitamins and minerals or you want to choose healthier options for your family, Chilli No. 5 is the ideal choice. With the extremely nutritious chillies being its core ingredient alongside a multitude of other beneficial superfoods, Chilli No. 5 adds a kick of flavour and health benefits to every meal."
Image: Chilli No. 5
Simply Roasted, the ‘better for you’ crisps range, announces the launch of its new limited edition flavour, Duck & Hoisin. The NPD marks the first new product since the brand launched in 2021 and will be available throughout all Wasabi sites nationwide as well as Amazon from the 12th June.
Using entirely plant based ingredients, the new on trend flavour will be fragrant, sweet and rich in flavour, and available to enjoy in the on-the-go format. The expansion has been developed in response to the growing demand from consumers who are actively seeking out better for you plant-based options in the snacking category, enabling Simply Roasted to focus on flavour first with taste at the forefront.
Sam Carter, product development at Wasabi, said: “Simply Roasted Duck & Hoisin crisps are the perfect balance of umami, meaty notes from the Duck with a sweetened Asian twist you expect from an indulgent and fragrant Hoisin Sauce.”
Ruth Fittock, Marketing Director at Simply Roasted says: “At Simply Roasted we are all about creating the best possible tasting crisps, and this new flavour is an exciting edition to our range. We can’t wait for crisp fans to try this new limited edition flavour.”
Image: Simply Roasted
UK frozen pizza brand Chicago Town has teamed up with vegan food brand Squeaky Bean to launch the all-new Deep Dish Vegan BBQ Chick’n Pizza.
The new deep-dish pizza is topped with Chicago Town’s signature smokey BBQ sauce, vegan mozzarella and smoked gouda, red peppers, sweetcorn, and Squeaky Bean’s chicken style pieces.
RRP: £3.05
Stockists: Farmfoods and Tesco
Image: Chicago Town
Snack brand The Only Bean has unveiled dry roasted edamame snacks containing with 5g of fibre and 13g of complete plant-based protein per serving, and only 3g of net carbs. Available in Costco, the brand said: “You can throw the resealable bags in your backpack, car, gym or trail/hiking bag - wherever adventure takes you. Enjoy them straight out of the bag or add them into your favorite meal to add some extra crunch.”
Image: The Only Bean
Naksha Recipe Kits has securing stardust listings of its recipe kits at Whole Foods Market, Harrods and John Lewis. Naksha’s UK-made range include both savoury and sweet (baking) dishes, encouraging users to discover and cook off-the-beaten-track cuisines in their own kitchens.
First launched by Nisha Ramisetty and her husband Sam Williams in Dubai in 2020, Naksha quickly gained traction by winning the prestigious Spinneys and Waitrose Local Business Incubator and has been listed in Spinneys and Waitrose stores in the UAE ever since.
According to co-founder Nisha Ramisetty, Naksha is solving the problems of cooking inspiration and accessibility.
“Many people want to cook more often but struggle to keep their menu varied”, she says. “At the same time, many tempting cuisines are perceived to be too complex, expensive or wasteful to cook at home. Naksha tackles this by curating recipes from amazing places and giving customers the specialist ingredients needed to cook them without waste or fuss. UK consumers are hungry to cook food with engaging origin stories, and we are feeding that appetite.”
Image: Naksha Recipe Kits
Milliways, the UK’s plastic-free chewing gum, extends its footprint to a further 1,630 stores nationwide in new listing with Tesco. The UK challenger brand says it is on a mission to drive awareness that big-brand gum is made from single-use plastic ingredients in the recipe, and to make plant-based, plastic-free, biodegradable chewing gum the norm.
This follows recent listings in Sainsburys, Pret and Costa as the business ramps up its distribution in its home market.
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Milliways’ Founder and Chief Executive Officer, Tom Raviv, said: “Driving sustainability at scale is at the heart of Milliways’ mission and a goal we share with our retail partners. Tesco, UK’s biggest grocer, is spearheading sustainability initiatives across the retail landscape, and this partnership gives us an incredible leap forward to achieve our mission. This launch means millions of Tesco’s customers that are looking to make small but impactful changes in their daily habits can now choose Milliways when looking for their handy breath-freshener.
“True innovation is borne out of consumer frustration and an urgent need for change. The chewing gum industry hasn’t changed in decades – we’ve seen the same big gum brands selling plastic-based gum to consumers without any real transparency or challengers, until now. It’s an incredibly unique moment in the industry because consumers are increasingly aware of the food they’re consuming and where it comes from. Retailers like Tesco understand the importance of addressing consumers’ needs, especially when health and sustainability overlap, and Milliways is perfectly placed to provide a solution that satisfies what today’s consumers are looking for. We couldn’t be more excited to launch with Tesco and watch the partnership grow into the future.”
Image: Milliways
PROPER Snacks has partnered with Warner Bros. Pictures to celebrate the release of this summer’s cinematic event, Barbie The Movie, in cinemas from 21st July.
Featuring PROPERCORN’s brand new Sweet flavour, the limited-edition, pink Barbie packs will feature an on-pack promotion, offering one lucky snacker a chance to win a trip for two to California, including seven nights’ accommodation, transfers and return flights.
Available at all major retailers nationwide from the 19th June, the new packs cater to snackers looking for healthier, indulgent treats.
Founder, Cassandra Stavrou, said: “The new BARBIE movie is going to be a huge cultural moment this summer, we're so excited to be part of it. The similarities of PROPER’s bold, playful positioning and the bright, fun tone of BARBIE make for a game-changing partnership for our target audience.”
Each pack of PROPERCORN Sweet is under 126kcal per serving, is HFSS compliant, and is high in fibre, vegan, gluten-free, seasoned with natural flavours and no palm oil.
The new PROPER x Barbie The Movie packs will launch exclusively in Tesco from the 19th of June, followed by a release in ASDA, Sainsbury’s, Aldi, Amazon and Ocado later in the month. Sharing packs, RRP £1.80 / 100g.
Image: PROPER
Oatly Vanilla Soft Serve is available to food service providers and is described as ‘an innovative step forward in alternative dairy food innovation – providing the cold, creamy texture of soft serve ice cream but made with oats’.
Bryan Carroll, General Manager for Oatly in the UK and Ireland, said: “At Oatly, we’re committed to making it as easy as possible for people to incorporate more plant-based food and drinks into their everyday life. That means creating products for every occasion where you might typically find dairy. Food service is critical to that mission and we’re delighted to have launched with like-minded brands that are recognising people want more than just dairy on offer. We have exciting plans for this product and look forward to bringing Oatly Vanilla Soft Serve to festivals across the UK this summer.”
This year, Oatly has launched more products into the UK market than any year previous. Last month, Oatly introduced four new drink products: Oatly Whole, Oatly Semi, Oatly Light and Oatly "No" Sugars available in all major supermarkets.
Image: Oatly
Vadasz, the UK’s chilled pickles and ferments brand, is expanding its range of fresh super condiments with the launch of its new Hot and Sweet Jalapeño Relish.
Its latest launch taps into consumer demand for hot, fresh, and sweet flavours, and contains a dynamic flavour combination of sweet pickled jalapeños, green peppers, apple, onion and spices.
Vadasz Hot and Sweet Jalapeño Relish (400g) will be available in Waitrose from Wednesday 14th June (RRP £4.75).
Vadasz’s Hot and Sweet Jalapeño Relish is made using the age-old process of cold brining, which preserves and seasons while enhancing the texture and flavour of ingredients.
The new product follows the launch of Vadasz’s Pineapple and Turmeric Sauerkraut earlier this year, which was created to offer a new and exciting flavour of super condiment that had never been seen before on supermarket shelves.
Charlie Holland, Head of Marketing at Vadasz, which is part of The Compleat Food Group, said: “We are continually looking at how we can grow the category through new flavour combinations. When we identified that consumers were looking for hot, fresh, and sweet flavours, we started to experiment and discovered a delicious pairing of apple and green pepper with jalapeño, which offered us the perfect opportunity to expand into a new format and create our first ever relish super condiment.
“As the cost-of-living continues to put pressure on household budgets, we’re seeing consumers increasingly seeking out premium options that can take at-home meal occasions to the next level. Our Hot and Sweet Jalapeño Relish is designed to satisfy this trend, especially during the BBQ season where it makes the perfect accompaniment to enhance a range of dishes - from burgers and chicken to salads and meat-free alternatives.”
Image: Vadasz
