Healthy indulgence is the theme of this week’s launches as Nestlé Cereals brings out two HFSS-compliant cereals; allplants remakes some classic summer dishes; and two meal kit companies launch new at-home dining ranges. Scroll through the gallery for more.
Healthy indulgence is the theme of this week’s launches as Nestlé Cereals brings out two HFSS-compliant cereals; allplants remakes some classic summer dishes; and two meal kit companies launch new at-home dining ranges. Scroll through the gallery for more.
Image: Getty/ra2studio
Recipe value box Gousto is launching a new ‘Family Kitchen’ range, containing with 20 recipes designed for the whole family’s needs, from £2.99 a portion. It comes after a survey of 1,000 parents with children aged 3-16 revealed that over half (54%) of parents with fussy children feel it adds stress to their day. Almost a third (31%) of parents cook extra meals every day to feed fussy family members, spending on average an extra 19 minutes in the kitchen every dinnertime.
Matt Pool, Chef at Gousto, said: “Our customer research showed parents are looking for adaptable, healthy and convenient recipes. The recipes in the Family Kitchen range are designed to offer something for everyone around the dining table. Every recipe has easy-to-follow instructions, contains two of your 5-a-day and has some form of adaptability to make them child friendly. This could be an adaptable spice level, different toppings or maybe even hidden veg – a favourite fussy eater tactic among parents. The new recipes will be part of our ongoing menu, so children can request their favourites time and again, making mealtimes easier for time-pushed parents.”
Image: Gousto
UK plant-based frozen meal delivery brand allplants has launched three new dishes, all remakes of some of the nation’s best loved classics - Mexican Chilli, Tikka Masala, and Arrabiata.
Development Chef Mimi Phillips said: “Eating seasonally and nourishing yourself with the power of plant-based protein is a fantastic way to enjoy a health boost this summer. Whether you’re looking to improve your immune system with a vitamin hit or want a protein packed post-gym refuel, allplants’ new menu has it all - without having to compromise on enjoying truly delicious food.”
Image: allplants
Nestlé Cereals is adding to the Shreddies brand portfolio with a limited-edition relaunch of its Shreddies Raspberry & White Chocolate flavour cereal.
The flavour was previously launched in February 2021 and has since been reformulated – adding to the current Nestlé Cereals portfolio of products that are non-HFSS according to the UK Government’s Nutrient Profiling Model. The product will also feature Nestlé Cereals’ signature green banner on pack – highlighting that wholegrain is the number one ingredient.
Sarah Fordy, Head of Marketing, Cereal Partners UK – makers of Nestlé Cereals in the UK, said: "We’re committed to making breakfast better, and the re-launch of our popular Shreddies White Chocolate and Raspberry cereal will not only bring a fan favourite flavour back to consumers’ tables, but will provide families with a delicious start to the day and a great part of a balanced breakfast.
“The reformulated recipe is now non-HFSS, contains fibre, B Vitamins and Iron and has wholegrain as the number one ingredient - all while offering families a tasty breakfast option.”
Shreddies White Chocolate & Raspberry cereal became available in ALDI, LIDL and Home Bargains from the beginning of July.
Image: Nestlé Cereals
LEON Grocery has announced its expansion into the cash and carry sector, with the launch of its Aioli Multipack (RRP: £4.99) into Costco UK on 2 August 2023. Catering to those seeking larger format options, the product is the perfect launch for both BBQ season and Al-Fresco summer dining occasions, the company said. The LEON Grocery range aims to give customers across the country quick and convenient ways to bring LEON’s popular food into their homes. This development into wholesale marks another exciting milestone in LEON’s expansion, as it continues to cater to the growing demands of its loyal customers and retailers.
Ashley Davis, Managing Director of LEON Grocery, said: "The new launch into Costco is an exciting move for LEON, as we expand into wholesale for the first time. Our convenient new multi-pack is a great value way for our loyal customers and retailers to get their hands on our best-selling Aioli.”
The Aioli Multipack is launching exclusively into Costco UK on 2nd August 2023 priced at RRP £4.99.
Image: LEON Grocery
Beavertown Brewery's Tropigamma has just made its return. Taking inspiration from the fan-favourite Gamma Ray, Tropigamma is a tropical IPA with an ABV of 5.4%. It combines flavours of guava, papaya, mango, mandarin, and peach. The blend of real fruit pulp, which is added during fermentation, makes it ideal for relaxed summer days, the brewer said.
Image: Beavertown
Burts Snacks has redesigned its Guinness range of hand-cooked potato chips as part of its decade long partnership with the Irish dry stout brewer.
The rebranded packs aims to acknowledge the dark richness of the stout, combining the expertise and craftmanship of Guinness, along with quality potatoes from Burts to create the ultimate thick-cut crunchy snack. The range comes in two flavours – Guinness (40g and 150g) and Guinness & Chilli (150g), which will be available to purchase throughout the summer in Aldi.
Burts began its partnership with Guinness in 2012, and the brands’ Guinness and Guinness & Chilli flavour potato chips continue to be a popular snacking choice, with increased sales each year around St Patrick’s Day celebrations when pairing a crunchy bag of Burts Guinness flavour chips with a pint of Guinness’ stout goes hand-in-hand.
The new design follows suit on the back of Burts’ new brand identity in 2022, capitalising on the brands’ success and a total revenue of £3.3 million of Guinness flavour potato chips from January 2019 to December 2022, equating to 462,227 cases of both flavours.
The range comes in two flavours – Guinness (40g and 150g)) and Guinness & Chilli (150g), which will be available to purchase throughout the summer in Aldi under its ‘When Its Gone Its Gone’ retail offer, as well as in selected local retailers and online at premiumcrisps.co.uk.
Speaking about the partnership, Declan Hassett, Senior Licensing Manager, Diageo, said: “Since Guinness first partnered with Burts Snacks in 2012, the range has performed well year on year, cutting through the market with an innovative, distinguished flavour that combines the expertise and craftmanship of both brands. With the new pack design and unique offering that the Guinness and Guinness & Chilli flavours present to our customers, I’m looking forward to seeing our partnership with Burts continue to flourish.”
Dave McNulty, CEO of Burts Snacks, said: “Keeping consumers and our customers engaged is key for us at Burts. Harmonising the new pack design of our Guinness flavour potato chips with the rest of our product range that reflects our Devon heritage will allow us to remain connected with the market and continue our steadfast growth into Q3 and Q4 of this year. We’re really excited to see the new Guinness packs on supermarket shelves this summer.”
Image: Burts Snacks
Krispy Kreme has announced the Reese’s Peanut Butter doughnut first sold in 2015, will be returning for a limited period this July following a renewed partnership with popular confectionery brand, Reese’s.
Each limited-edition Reese’s doughnut combines Krispy Kreme’s signature soft dough, with a smooth Reese’s peanut butter filling, before hand-dipping in Krispy Kreme’s chocolate icing. The doughnut is topped with crunchy, nibbed hazelnuts and creamy Reese’s peanut butter drops.
The doughnut will be available from the 31st of July to the 3rd of September 2023 in Krispy Kreme’s 139 retail shops and selected Tesco, Sainsbury’s, ASDA and Morrisons stores. It will also be offered for nationwide delivery at KrispyKreme.co.uk and through partners UberEats, Just Eat and Deliveroo.
According to consumer research, three-quarters (77%) of people state that little moments of indulgence within the day, such as during work meetings or social events remain important.
Jamie Dunning, President and Managing Director said: “Our fans spoke, and we listened, delivering a mouth-watering treat perfect for sharing and sparking conversation. Working with American heritage brands such as REESE’S reflects how a simple sweet treat can be so much more than a mouthful, it is a chance to spark happy memories and create real moments to smile about. This partnership shows how we are continuing to innovate to deliver fresh, handcrafted treats that deliver a delicious experience across all our channels.”
Image: Krispy Kreme
Nestlé Cereals has added to the Nesquik brand portfolio with the launch of Nesquik Choco Waves – a tasty breakfast option with no red traffic lights under the UK government’s front-of-pack nutritional labelling scheme.
Offering an alternative spin to the original chocolate Nesquik balls, each piece of the new high-fibre cereal comes in an exciting wave shape which turns the milk chocolatey. The chocolate waves also contain whole grain as the number one ingredient (35%) and are fortified with 7 vitamins as well as Calcium and Iron and have no artificial colours or flavours.
Sarah Fordy, Head of Marketing, Cereal Partners UK – makers of Nestlé Cereals in the UK, said: "We’re committed to making breakfast better, and the launch of Nesquik Choco Waves will help to provide families with a delicious start to the day. This new addition to the well-loved family brand is non-HFSS, has whole grain as the number one ingredient and is a tasty option that will be a family favourite in no time.”
Nesquik Choco Waves is currently available in Waitrose, Co-op, Ocado and Sainsbury’s and will be rolled out across all major UK supermarkets in the coming months.
Image: Nestlé Cereals
Pow Food has announced the launch of its new, nationwide made-to-order, healthy ‘At Home Gourmet Dining Range’ in the UK. With a reputation for organising events and industry-leading creative catering, Pow Food has worked with some of the world’s most notable brands. From Versace to Vogue, Ralph Lauren to Nike, Gucci to Google and a host of stellar clients, it was one of the first companies in the UK to deliver incredible tasting wellness food to forward thinking clients 15 years ago. Available now, the Pow Food chef-prepared, healthy ‘At Home Gourmet Dining Range’ is perfect for impressing dinner party guests and fuss-free family dinners, the company announced.
Free shipping on orders over £75, for further information and to place an order visit: www.powfood.co.uk
Image: Pow Food
Meat-free challenger VFC is expanding beyond its core frozen offer, with its first venture into the chilled fixture, which hit Asda shelves on 22nd July.
The two-strong range will include a chilled variation of best-selling VFC Original Crispy Chick*n Fillets, as well as NEW Piri Piri Chick*n Wings – perfect for sharing, with a separate Piri Piri sauce for dunking and dipping.
VFC CEO Dave Sparrow, said: “This is yet another major milestone for VFC and our unrelenting mission to covert more people into the incredible taste of VFC and spare the lives of more animals. The chilled meat-free category is worth £275M and reaches a different consumer to those in the frozen, making this launch a natural next step in what is set to be a game-changing series of innovation for the brand.
“Our fantastic team has developed a wide range of quality-led products which will position VFC at the heart of more meal occasions, bringing in incremental shoppers to the brand and category, whilst scaling VFC coverage across retail and foodservice globally. We can’t wait to share what else we have in store for our consumers.”
VFC Original Recipe Crispy Chick*n Fillets – RRP: £3.50 for 190g
VFC Piri Piri Chick*n Wings – RRP: £3.50 for 219g
Image: VFC
