Diet and health

A masculine framing does not have an affect on men liking vegan dishes. Image Source: Daria Kulkova/Getty Images

The effect of masculine marketing on vegan diets

By Augustus Bambridge-Sutton

One of the most pervasive cultural perceptions around food consumption in general is that eating meat is for men and that, conversely, veganism is feminine. A new study explores whether reframing vegan dishes through masculine marketing alters men’s conception,...

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How to revive flagging demand for plant-based meat

By Katy Askew, managing director, IFIS Publishing

The food industry has responded to bullish predictions of a boom in plant-based meat alternatives with a gold rush mentality. But as sales slow and interest dips, can advances in food science come to the rescue of a category that is struggling to live...

Image: Getty/fcafotodigital

Extreme diets for carbs and fats linked with higher risk of mortality

By Oliver Morrison

In findings that suggest that people should pursue a balanced long-term diet rather than heavily restricting their carbohydrate or fat intake, researchers in Japan found that a low carbohydrate intake in men and a high carbohydrate intake in women are...

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