Heinz ketchup squeezy bottles now fully recyclable
Kraft Heinz plans to launch launched a recyclable cap for the squeezy bottles which house its ketchup, meaning that the whole bottle will be fully recyclable and able to be recycled on regular kerbside collection. This means that a potential 3 million caps can be recycled instead of sent to landfill.
The new cap is made of a single, rigid material which, unlike the old cap, is easy to recycle. It also makes the ketchup easier to squeeze out.
The move is part of Kraft Heinz’s plans to make 100% of its packaging recyclable, compostable or reusable by 2025.
The cap will be available in August on all bottles 400ml or bigger. To find it, look for the 100% recyclable label.
“We fully support this innovation from Heinz and welcome this packaging development,” said Adam Herriott, Senior Sector Specialist at WRAP.
“All products and packaging have an impact on the environment. Whilst prevention/elimination of packaging in the first instance would be the ideal scenario (and at the top of the hierarchy), packaging plays an important, practical and convenient role. Therefore, the next step is to look at ensuring as much of it is recyclable, reusable or compostable as possible.”
Image Source: Kraft Heinz
