VFC launches ‘naked chick*n’ range
UK plant-based chicken brand VFC last week launched its ‘naked’ range of uncoated vegan chicken alternatives in Morrisons, a UK supermarket retailer.
Included in the naked range is VFC Chick*n mince, a market first, which includes 31g of protein per 100g, 7.8g of fibre, 65% less saturated fat than animal-based chicken mince, and is gluten free.
The range also includes VFC Chick*n breast, which, as well as being high in protein, is also a source of fibre, low in saturated fat and made with 100% natural ingredients.
Following their listing in Morrisons, the products will soon be available in all the major multiples, starting in early 2024.
"Our Vegan Chicken Mince is a game-changer in the world of plant-based cuisine,” said VFC Co-Founder Adam Lyons.
“We're proud to offer a product that matches the taste and texture of conventional chicken mince, whilst providing exceptional nutritional value. We believe that our customers will be delighted with the taste, versatility, and health benefits of this innovative addition to our product range.”
Both products will be available at an RRP of £2.50.
Image Source: VFC
