Market trends

Is hojicha the next flavour megatrend?

Is hojicha the next flavour megatrend?

By Donna Eastlake

Is hojicha quietly positioning itself as matcha’s successor? From drinks to desserts, this green tea is gaining momentum and the industry is taking notice

The functional beverage checklist

The functional beverage checklist

By Rachel Arthur

From flavour and functionality to fun: here are the five crucial areas every functional beverage must address

Why consumers pay more for certain brands even in a tight economy

Soup-To-Nuts Podcast

Why consumers pay more for certain brands even in a tight economy

By Elizabeth Crawford

Kantar BrandZ’s Ellie Thorpe explains why brands like Coca-Cola, Red Bull and Walmart continue gaining loyalty, pricing power and market share despite inflation, cautious spending and growing consumer uncertainty

How cottage cheese reinvented itself

How cottage cheese reinvented itself

By Teodora Lyubomirova

Cottage cheese is being reinvented through new formats, younger consumers and rising global demand – and brands are only just getting started