Technical / White Paper

Download Südzucker’s Consumer Trend Study 2023

Format: PDF file | Document type: Technical / White Paper | Promoted Content

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Download Südzucker’s Consumer Trend Study 2023

For the third time, Südzucker has conducted a research study on consumer needs and purchase drivers in processed foods and drinks, which will be another building block in the continuous observation of consumer trends. ​

Find out what drives end consumers across Germany, Belgium, France, Poland and the UK in their decision to buy specific brands or products in the following food categories: 

  • Sweet biscuits and baked goods
  • Chocolates
  • Dairy and vegan alternatives
  • Soft drinks
  • Cereals & cereal bars

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