Oatmilk pioneer Oatly’s new Unsweetened Oatmilk and Super Basic Oatmilk, which launched this week, respond to rising consumer concerns about plant-based milks, including their nutritional value and, for some, long lists of unfamiliar ingredients, which...
While significant disruption has already been achieved, Oatly says it’s ‘only the start’. We catch up with UK general manager Bryan Carroll to ask how the plant-based major is expanding the alt dairy aisle to entice new consumers.
Oatly has unveiled a cost-cutting plan after posting another disappointing set of results, with a $107.9m net loss on net revenues up 7% to $183m in the third quarter (+16.7% to $199.7m on a constant currency basis), with gross profit margins of just...
Having won the IP infringement case against Oatly last year, meaning Glebe Farm could keep its packaging as is, the British oat drink maker has decided to rebrand anyway.
Environmental claims made by alt dairy heavyweight Oatly have been judged to mislead consumers by the ASA. Oatly and carbon footprint partner CarbonCloud respond.
Oatly has lost its trademark infringement case against British oat milk producer Glebe Farm, claiming that it never saw the dispute as a David v Goliath power play. Glebe calls the case a victory for consumer choice in a growing category.
From cradle to distribution, Glebe Farm’s oat drink produces less CO₂e per litre than any other oat drink reporting its carbon footprint in the UK, including Oatly. FoodNavigator speaks to Glebe Farm to find out how.
Shares in Swedish oatmilk maker Oatly – which went public in May – dropped sharply on Wednesday following a report from New York based activist investor and short seller Spruce Point Capital Management arguing that “the walls are collapsing on Oatly’s...
Oatly posted a net loss of $60m in 2020 on sales up 106.5% year-on-year to $421.4m, reflecting its continued investment as it ramps up production and aggressively expands into new markets, according to a prospectus published ahead of its initial public...
The Swedish oat drink company is building its first UK factory, set to be completed in early 2023. The Vegan Society says the move illustrates the growing demand for products styled as eco-friendly. But others question whether cutting dairy really is...
Challenger brand Oatly and Flora margarine-owner Upfield are among the brands hoping to overturn a ban on dairy-like terminology for plant-based alternatives. The European Dairy Association, however, tells FoodNavigator that challenging Amendment 171...
Within just a few years, the ‘relatively small’ SME Oatly has transformed into a global dairy alternative brand valued at $2bn. UK General Manager Ishen Paran shares the disruptor’s ‘rocket ship’ journey.
The oat drink business has publicly defended its decision to receive investment from Blackstone, after Oatly fans and activists pledged to boycott the brand.
The plant-based brand is facing consumer backlash following a recent investment round led by Blackstone – a name muddied by alleged ties with deforestation in the Amazon.
Plant-based drink disruptor Oatly says it is planning to take on the overall dairy category after securing $200 million in new equity from an investment group led by private equity giant Blackstone and a group of celebrities.
While certain plant-based categories are booming, others are lacking in innovation. So where do market opportunities in vegan product development lie? FoodNavigator hears from industry experts at Oatly, Bol Foods, and Sainsbury’s.