Addressing the ‘fibre gap’ with yoghurt
Danone-owned Activia is rolling out a line of fibre-rich yoghurts to address the ‘fibre gap’ in the UK.
Research suggests that a majority of Brits try to eat healthily, but 91% still don’t get enough fibre. Fibre is recognised as a crucial type of carbohydrate which helps to prevent conditions later in life such as heart disease and type 2 diabetes.
To help the UK’s fibre deficiency issue. Activia has developed three new products under the Activia Fibre range: walnut & oats, apple & cereals, and muesli. Each yogurt contains close to 10% of consumers’ recommended daily intake of fibre.
“UK guidelines recommend that we should be aiming to consume at least 30g of fibre a day, so the launch of our new Activia Fibre range comes at a crucial time in the industry following the paucity of fibre intake amongst UK adults,” said Zoë-Marie Ellis, head of nutrition & science communications at Danone UK & Ireland.
“We know that both taste & nutritional benefits are paramount to consumers in today’s market, and the Activia Fibre range will not only satisfy their tastebuds but also add to consumers’ daily fibre intake, whilst maintaining the strong gut health credentials across our other ranges.”
The products are first launching on Amazon Fresh and in-store at Waitrose from 25 June, starting from £2.75. Supermarkets Sainsbury’s, Tesco, Co-op, Asda and others will stock the line from July onwards.
Image supplied by Danone UK&I