NPD Trend Tracker: From cocoa fruit chocolate to turmeric cordial
This week's launches take in Nestlé’s new dark chocolate bar made with cocoa fruit, and beverage brand James White's introduction of turmeric to its Thorncroft cordial range for its taste and well documented health attributes. Elsewhere, a popcorn brand is also looking to capitalise on consumer appetite for health improvement with its lentil crisp launch.