Packaging revamp for Rude Health
London-based breakfast brand Rude Health is revealing a new look for its dairy-free drink range.
The new design uses brighter, bolder graphics to help current consumers navigate the alt milk fixture, as well as attract new customers to the category. Shoppers should expect to see the packaging revamp in-store from next month.
“We have listened to our current consumers as well as potential new shoppers, and are confident that the new design evolution will hep people to better navigate the sub ranges, flavours and nutritional benefits,” said head of marketing Sam Maguire.
“The aim was not to reinvent Rude Health, we wanted it to remain recognisable, keeping the essence of the original design whilst making sure we’re doing the best job of recruiting new shoppers.”
At the same time, Rude Health’s chilled portfolio is moving to an Elopak format made with 100% renewable materials. The new packaging is 100% recyclable.
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