Freedom Brewery unveils new designs
After selling 4.4mn pints in 2023 so far, UK craft beer brewer Freedom Brewery has unveiled new designs for its range of beers, which includes helles, lager, pilsner, and New Zealand pale ale.
The new designs, whilst aiming to be vibrant and modern, retain the brand’s six-point ‘freedom star’, Freedom’s icon, which is says represents ‘quality, heritage and tradition.’
“We have been the experts and pioneers of British craft lager since 1995, so we wanted a bold new design to reflect our position in the market,” said Freedom Brewery’s Managing Director Matthew Wilson.
“It feels very exciting to be rolling out a new brand identity which will support our growth and reflect the high quality, natural and sustainable craft beer we produce – no compromise, no shortcuts, no gimmicks.”
Image Source: Freedom Brewery