Strong Roots launches Crispy Crinkle Fries
Ireland-based food brand Strong Roots is releasing the newest edition to its range of chips products: Crispy Crinkle Fries.
The chips contain only two ingredients – sunflower oil and potato – and, according to Strong Roots, are low in salt and saturated fat, and contain 128 calories per serving. According to the company, they are sourced with all sustainable ingredients and have a carbon footprint of 1.1kg CO2E/kg.
“We believe in going back to our roots to secure our food future by making easy and delicious veg-forward frozen food that is good for you and good for the planet,” said Strong Roots Founder Sam Dennigan. “Good made easy.
“We know consumers are always on the lookout for convenient and healthy plant-based options and our goal is to make eating them as easy and delicious as possible. Our new Crispy Crinkle Fries are a natural next step for our successful chip and potato portfolio which continues to grow and we’re very grateful to have the support of Sainsbury’s to launch them. We can’t wait to hear what our customers think.”
The product is available this month from Sainsbury’s, followed by Amazon, at an RRP of £3.75.
Image Source: Strong Roots