Harry Kane collaborates with Insane Grain crisps
Harry Kane, captain of the England football team, is collaborating with crisp brand Insane Grain as the face of its new Insane Kane Strikin' Hot Crisps, it has been announced. Kane is also making an investment in the brand.
The limited edition crisps are very spicy, which the brand intends to evoke Kane’s skill on the field, and contain the supergrain Sorghum. Furthermore, each box has a QR code linking to an interactive experience of Kane.
The brand undertook several stunts to get Kane’s attention, such as swapping his football shirt to read ‘Insane Kane’ and erecting a billboard asking him to be its ambassador.
"Insane Grain is a really exciting brand to be involved with,” said Kane. “Their persistent efforts to catch my attention, coupled with proof that they could deliver a range that my fans love, made it an obvious choice for me. We share a genuine passion for healthier snacking options, and I can't wait for people to try these Strikin Hot snacks.”
“Finally we've scored Harry Kane as our brand ambassador and the face of our crisps - this really is a dream come true!” said Rushina Shah, Founder of Insane Grain. “For months, we have been trying to get Harry's attention and prove to him why we were the right crisp company to join.
“We know that to sell millions of crisps, you need an incredible footballer backing you and we wanted to be the next-gen version of the well-known brand before us!”
The crisps are available from Insane Grain’s website and TikTok shops at an RRP of £5.15 for a box of two.
Image Source: Insane Grain
