Koko to launch plant-based ‘m!lk’ and ‘yogrt!’
Dairy-free milk-brand Koko, which in 2010 was the first UK company to launch a coconut-based alternative to dairy milk, will launch new versions of its ‘m!lk’ and ‘yogrt!’ products in the coming weeks.
Its Original M!lk, for example, is now low in sugar, while the Unsweetened M!lk is high in protein and low in fat. Both have been developed to taste even more like the dairy products that they’re imitating. Both Koko’s m!lk and its yogrt! are enriched with calcium and vitamins B12 and D2.
They’re also free from all 14 major allergens, unlike many other plant-based dairy products. These include soya, oats and of course, dairy.
“Despite having a loyal consumer base, we realised that there was some confusion over the taste of Koko products and what the brand stood for,” said Victoria Eadon, Koko’s marketing manager.
“Fundamentally, we create plant-based products that are made from coconut but taste like dairy. A true dairy alternative.
“Our brand refresh reflects the taste profile of the product, dialling up the dairy like, dairy taste cues and communicating this in a fun, energetic way to mirror Koko’s personality. The dairy alternative category is more competitive than ever with some big players, and as an independently owned business, we are proud to continue to offer a fantastic range of products without compromising on allergens or taste.”
Original M!lk will retail at a price of £1.80 for one litre, while Plain Yogrt! will be £2 for 400g.
Image Source: Koko
