Rude Health releases new-look range
Health food brand Rude Health last week announced its range of dairy-free drinks will be rolling out from October with a new look.
The range, which includes coconut, almond, brown rice and oat, has been given a brighter, bolder look with the brand’s signature lips holding an even more prominent place on the packaging.
The packaging, which is 100% recyclable and made with 100% renewable materials, also includes illustrations due to customer demand, expressing clearly the personality of each ingredient in the range.
Created in partnership with design agency Irving, the chilled range is also moving to an Elopak format.
“We’re really excited to be rolling out our fresh new look,” said Rude Health’s head of marketing Sam Maguire.
“The pack is one of our most important touchpoints and something we’re best known for as a brand. Our customers are at the heart of everything we do, which is where this all began. We have listened to our current consumers as well as potential new shoppers, and are confident that the new design evolution will help people to better navigate the sub ranges, flavours and nutritional benefits.
“The aim was not to reinvent Rude Health, we wanted it to remain recognisable, keeping the essence of the original design whilst making sure we’re doing the best job of recruiting new shoppers. Irving, who designed the original drinks, have done an incredible job of bringing the lips to life and helping communicate our clear commitment to delicious, high quality ‘kitchen cupboard ingredients, drinks and food. We can’t wait to see it roll out next month”.
Image Source: Rude Health