Lower ABV wine ‘pioneers’ session wine category
We’ve all heard of session beer, but what about session wine? London-based start-up NICE is looking to kickstart the trend with a new lower ABV Session Wine to offer consumers more choice in the low-and-no alcohol category.
The 3.4% ABV Sauvignon Blanc and Merlot products now mean that drinking three glasses is the equivalent of drinking one glass of their full-strength counterparts.
“Moderation of alcohol isn’t new and it isn’t niche. Three out of four UK adults are proactively moderating their alcohol intake; the same as the number of people who consume alcohol at least once per week,” noted NICE co-founder Lucy Busk.
“It’s also not just a Gen Z phenomenon, we can see from the data that it’s happening across all age groups. That’s why we created Session wine, to offer consumers more choice.”
The lower alcohol offerings are available online and on trade in 750ml bottles with an RRP of £10.
Image source: NICE
