Fish-free tuna hooked on Veganuary
Today marks the second day of the year, and the second day of Veganuary: a month that sees many consumers turn their backs on animal products. In Germany, plant-based seafood start-up BettaF!sh is getting involved, announcing it is a cooperation partner for the event alongside DeutscheBahn, Pizza Hut and Coop Switzerland.
In teaming up with partners across retail, food service and the manufacturing industry, the start-up hopes to get its TU-NAH product in front of ‘millions of consumers’ across Germany, Austria and Switzerland.
“It’s not just essential for us to find and onboard new partners, but also to grow together with existing ones,” said founder and CEO Deniz Ficicioglu.
“With BettaF!sh, we’re proving that sustainability can simultaneously taste great and be affordable for everyone. In the last 18 months, we have successfully won over exceptional partners in retail, foodservice and industry in over eight countries, showing that TU-Nah and seaweed will play an important role in the future of food,” she added.
Image source: BettaF!sh
