‘World’s first’ RTD cocktails in paper bottles launched
UK-based drinks company World of Zing have launched a range of ready-to-drink cocktails in paper bottles, which according to the company is the ‘world’s first’ in such packaging.
The ‘Frugal Paper Bottles,’ which are made with 94% recyclable paperboard outer, are, the brand claims, lighter, safer and better for the environment than their glass equivalents and use 77% less plastic than a plastic bottle.
Furthermore, empty bottles can be flattened, saving space, as well as being five times lighter than a glass bottle, reducing transport costs and, according to the brand, leading to a carbon footprint six times lower.
The range, which will change seasonally, will include flavours such as Kaffir Lime ‘Picante’ Margarita, Blood Orange Negroni, Rhubarb Cosmopolitan and Espresso Martini.
"We are thrilled to launch the UK's first range of cocktails available in Frugal Paper Bottles, marking the start of an exciting new chapter for World of Zing. Since launching in 2014, World of Zing has paved its own successful path with category redefining pre-batch cocktails that can now be found in some of the UK’s leading retailers and hospitality operators. With this new bottle, World of Zing is once again disrupting the industry with a packaging format that provides game-changing operational and environmental benefits, as well as creating positive conversations amongst consumers,“ said Pritesh Mody, founder of World of Zing.
The range will be available in trains such as the Belmond Pullman, restaurants such as Rosa’s Thai, Tonkotsu and Cosy Club, and hotels such as South Lodge and the Vineyard.
Image Source: World of Zing
