Annual domestic turnover for herbal drinks in Thailand is expected to reach Bt2.7 billion this year, indicating a 10 to 15 per cent growth, reports The Nation (Thailand) this week. The Thai Farmers Research Centre (TFRC) stated that preferred drinks included chrysanthemum, ginger, tiger's herb, ringworm bush, roselle and bael fruit. The centre added that growth factors for the drinks include low production cost and the large variety of available plants. Furthermore, "Thailand is just beginning to export herbal drinks to the US and registers minimal export value each year. It would, however, be a successful step if local entrepreneurs caught up with changing consumption behaviour in the world market," the TFRC concluded.
