Market trends

Do GLP-1s have a future in Europe?

Do GLP-1s have a future in Europe?

By Augustus Bambridge-Sutton

Consumer scepticism, as well as the structure of healthcare, makes adoption lower than in the US

Gut health trend enters new era

Gut health trend enters new era

By Donna Eastlake

The gut health trend is entering its next phase – one shaped by sharper science, smarter consumers and big opportunities

Unilever eyes major food split

Unilever eyes major food split

By Donna Eastlake

Unilever’s latest shake‑up could transform the future of food and drink. Here’s what the potential sell‑off means for the CPG giant, and the wider industry

Relaxation drinks boom as consumers seek calm

Relaxation drinks boom as consumers seek calm

By Timothy Inklebarger

The global market for functional ‘chill out’ beverages is growing by more than 8% annually, driven by adaptogen-fueled brands like Recess, Hiyo, Brēz and Trip