Beverage

Relaxation drinks boom as consumers seek calm

Relaxation drinks boom as consumers seek calm

By Timothy Inklebarger

The global market for functional ‘chill out’ beverages is growing by more than 8% annually, driven by adaptogen-fueled brands like Recess, Hiyo, Brēz and Trip

Top beverage flavour trends to watch in 2026

Top beverage flavour trends to watch in 2026

By Rachel Arthur

From the emergence of ‘swangy’ and ‘swavory’ to modern twists on nostalgia, here’s what to look out for in beverage flavor trends this year