
GLP-1 users are cutting food and drink spend – and here’s why
British households with GLP-1 users have knocked £780m off their annual grocery bills
News & Analysis on Food & Beverage Development & Technology

British households with GLP-1 users have knocked £780m off their annual grocery bills

The Wegovy semaglutide pill will be available for private prescription in the coming weeks

Emerging research suggests GLP-1 drugs could move beyond diabetes and metabolic health to treat multiple diseases, meaning millions more consumers will rethink how – and what – they eat

Opinion
Consumers want practical benefits, not abstract ideals

Despite reduced appetites, those using GLP-1s still care about taste

Once neglected in favour of protein, fibre love has entered the mainstream

Upcycled carrot prebiotic aligns with the company’s push into health-focused ingredients

The food sector must understand how nutrients are absorbed if it is to produce products that fulfil their health potential

In Iceland, geothermal energy powers the food sector

The emergence of ‘Ozempic personality’ is intensifying questions about how GLP-1s are changing cravings, impulse eating and reward-seeking behaviour

Many hope to replicate the impact of GLP-1s on satiety through food

Food and beverage brands face consumers staying on appetite-suppressing drugs for longer

As food, drink and supplements converge, brands that prove real benefits and earn trust will win in a fast-expanding, scrutiny-heavy health market

What ingredients do older consumers need?

Smart insight is driving innovation to the next level, whether it’s how to better tap into GLP-1 nutrition or the rise of frozen snacks, manufacturers are getting clever

What trends are dominating Europe, and which countries are they most popular in?

Once dismissed as dull, fibre is now reshaping global food and drink innovation

Who is benefitting from consumer scepticism around UPFs - and who isn’t?

What do Irish consumers want in food and drink?

Users of the drugs want smaller portions - this could help food companies save money

Unilever has acquired VMS company Grüns, a leader in the greens supplement category, to expand its beauty and wellbeing portfolio in the U.S.

Kids and teens power next growth phase for functional foods and beverages

Can brands promote food for GLP-1 users on pack?


Consumer scepticism, as well as the structure of healthcare, makes adoption lower than in the US

Protein is often associated with strength and fitness - but the category is no longer just about this

What do Dutch consumers want?

Danone is fast-expanding into meal replacements. What does its Huel deal mean for the category?

Food and beverage giant Danone is to acquire plant-based meal solutions business Huel as part of its wider growth strategy

The gut health trend is entering its next phase – one shaped by sharper science, smarter consumers and big opportunities

What do UK consumers want?

Functional mushroom products surge across beverages and snacks, but rising competition, consumer pullback and a wave of acquisitions signal a more challenging next phase

The removal of food noise is the key to GLP-1s’ success

Industry can do more to encourage healthy diets

Sleep deprivation is becoming big business as consumers obsess over how much shuteye they’re getting, but how is the market responding?

The plant-based meat manufacturer has been diversifying for a while, but now it has fully rebranded

Big Food is tearing up the rulebook – but what’s driving the sudden rush to rebrand, reformulate and reinvent?

From protein‑packed chocolate bars to big‑brand collaborations, sports nutrition and confectionery are merging fast

Four reasons why after more than $6bn investment in indoor farming, there’s just one man left standing

From PepsiCo to Nestlé, global giants are racing to cash in on the booming functional food craze, but with trends shifting fast, the stakes have never been higher

FMCGs and ingredients suppliers see the beauty market as an attractive alternative

The type of fibre consumed, rather than just the amount, is important for consumers to take into account

The food safety body has ruled that the sweetener is still safe, but not in bakery

What do Italian consumers want from food?

In a world of pervasive confusion and growing mistrust over the contents of our food, the Yuka app is one claiming to sow a few seeds of clarity and transparency

As the population changes, food will have to reshape itself around the needs and preferences of its demographics

We’ve heard of ‘health by stealth’. But what about ‘sustainability by stealth’?

This isn’t a food fight, it’s a structural failure, according to experts who say the new US Dietary Guidelines need a reset, not another round of compromises

Functional foods are often ultra-processed – but can they be clean label?

Reports around GLP-1 drugs’ potential links to the illness have spurred regulators into action