Steady nerves and unwavering commitment are just some of the prerequisites for food and agricultural companies wanting to establish themselves in the Indian market, according to consulting firm Promar International. ``You could say that India represents the dreams and drawbacks of the global food market,'' commented Tara Smith, Promar senior analyst. ``Its potential is staggering, yet so are the hurdles to be jumped to realise it." There are examples of companies who are making headway in the market, remarks Promar. Hindustan Lever, for example, was praised recently from Fast Company magazine for its determined effort and strategic innovation in India. Promar announced this week the publication of ``The Sub-Continent inTransition: A strategic assessment of food, beverage and agribusiness opportunities in India to 2010.'' Promar International claims that the report offers insights geared specifically at food and beverage manufacturers/exporters and agricultural input and agribusiness investors. Source: Promar International
