US food company Quaker Oats Company and Biosafe Medical Technologies, Inc. this week announced a new partnership to help consumers reduce their cholesterol.
As part of Quaker's ongoing "Smart Heart Challenge,'' consumers will have the option to order special blood collection kits directly over the Internet for both ``before'' and ``after'' Smart Heart Challenge cholesterol testing.
Participants can then collect their own blood and mail it directly back to the Biosafe laboratory for cholesterol analysis. Results of total cholesterol, HDL cholesterol, LDL cholesterol and triglycerides are then sent directly back to the participant.
``Since over 40 scientific studies have proven that eating oatmeal as part of a healthy diet can reduce cholesterol, Quaker is encouraging all participants to take advantage of this offer so they may see the benefit for themselves,'' said Cathy Kapica, PhD, RD, Quaker's Director of Nutrition Education.