Dutch potato starch producer Avebe has a new mission statement: 'Your Natural Partner In Food'. The statement is the heart of a new strategy for the company that aims to focus on two principal raw materials and at the same time improving the needs of its customers.
According to a statement released on Thursday, Avebe will increase its attention on core market segments with extra investments in application facilities and highly skilled application specialists. This will include the creation of global competence centres for these market segments, located in various regions.
In addition, the strategy will focus further on Avebe's two principal raw materials, potato starches and derivatives and modified tapioca starches. The company claims that the extraction and application technologies relating to the raw materials are the core competences of Avebe.
The company announced that in order to organise the new strategy, a new global operating company, to focus solely on food, will be created although further details were not revealed.
"With these important plans Avebe wants to bring its vision into practice, that market orientation and customer intimacy are, next to technical and application "know-how", the crucial factors to form partnerships that result in high added value for its customers" said Pieter Krijne, chief executive officer of Avebe.