Consumer ingredient branding - first Solae™ product out

The American science group DuPont unveiled a program to position its healthy food ingredients under the brand Solae™. The consumer ingredient brand is based on more than 30 years of sound science and expertise in soy protein by the DuPont Protein Technologies International (PTI) business. "There's a lot of information in the marketplace about soy protein. We want to differentiate ourselves with a brand consumers can trust and know that our soy ingredients are providing the health benefits they expect,"​ said J. Erik Fyrwald, vice president and general manager, DuPont​ Nutrition and Health. The first product to carry the Solae™ mark is 8th Continent™ soymilk, which recently began hitting American dairy cases in the northeast, west coast and mid-Atlantic regions. 8th Continent™ soymilk is the first product from a joint venture between DuPont and General Mills, which began in August 2000. According to the company, a wide range of other products using the Solae™​ brand is expected to follow, including meat, dairy, baked goods, cereals, healthy beverages and snack foods. According to DuPont, the global food ingredient market is estimated at about $20bn (Euro22.4bn), with annual growth of 3 to 5 per cent. The healthy ingredients segment, which represents between $2-3bn (Euro2.24-3.36bn), is growing at more than 15 per cent per year.