Commission rubber stamps Kellogg’s Pringles buy
The deal was cleared under the EU Merger Regulation examined under the simplified merger review procedure.
Kellogg snatched Pringles from under the noses of Diamond Foods in February this year, after Diamond’s bid collapsed as it removed its CEO and chief financial officer over improper accounting.
Analysts have said Kellogg will become the world’s second largest snack company with the Pringles buy, but will remain some way behind the market leader Frito-Lay, a division of Pepsico.
