Speaking with FoodNavigator, head of research at Innova Market Insights Lu Ann Williams said that young people may not buy a whole Serrano ham as their grandparents may have, for example, but they might buy a 'snackified' version.
Better-for-you snack foods have also been ubiquitous at the show, with a lot of nut-based snacks and fruit and vegetable inclusions in a wide variety of foods.