Some of the Europe's - and the world's - biggest industry players have now become caught up in the horse meat story, with product recalls at a high and consumer confidence at a low.
Indeed, the latest UK sales data shows plummeting consumer confidence has led to a 43% drop in sales of frozen burgers, while sales of frozen ready meals are down by 13%.
Take a look below to see the who, where, what, why and when of the scandal so far, courtesty of the Australian Institute of Food Safety.
