Unilever said it had signed a “definitive” agreement with Jack Link’s for an undisclosed sum. The move sees the US producer take on the Bifi and Peperami brands from Unilever, as well as the company’s manufacturing unit in Ansbach, Germany.
Bifi is a meat snacking brand sold in Germany, Benelux, Austria and Switzerland. Peperami is a well-known meat snacking product in the UK and Irish markets.
Jan Zijderveld, Unilever Europe president, said: “Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realised with Jack Link’s.”