Scandi Standard becomes majority shareholder in Danish poultry firm
Scandi’s move to take up a majority shareholding in the Danish poultry business is part of the company’s wider push to diversify its product portfolio of chicken items in Denmark.
The company has not disclosed the size of the stake it has acquired in Sodams, but has purchased at least 50% of the Danish poultry processor’s outstanding shares.
Established in 2009, Sødams is a relatively new player in the Danish poultry market and processes around 500,000 organic and free-range chickens every year.
Scandi’s ‘vision’
Scandi, on the other hand, has roots in the poultry market dating back to the 1950s. The company claim to be the “largest producer of chicken-based food products in the Nordic region” with a range of sites across Denmark, Sweden and Norway.
The company said it had “a vision of inspiring Nordic consumers” to increase their weekly intake of chicken, in a press statement published on Tuesday 12 April. “A key strategy to achieve this is to offer more premium chicken, such as organic and free-range chicken.”
Scandi produces a range of chicken-based chilled and frozen food items under the brand names Kronfågel, Danpo, Den Stolte Hane, Vestfold Fugl, Ivars, and Chicky World.
