Sial buoyed by exhibitor bookings

By Oscar Rousseau

- Last updated on GMT

Sial buoyed by exhibitor bookings
Food and drink trade show Sial Paris has confirmed 90% of its exhibitor space is already booked up, six months before the fair kicks off in October. 

More than 7,000 exhibitors and 160,000 industry figures are expected to attend the Parisian trade show this year, along with top French and international agri-food leaders.

The theme of this year’s event is to “look deeper”​ into consumer trends to better understand an evolving, globalised marketplace, organisers said. The show encompasses a broad range of food disciplines, with red meat, poultry and cured meats amongst the most prominent.

This year, the show will give more importance to organic produce, as consumers in mainland Europe are showing increasing concern for ethically-sourced produced, organisers claimed.

Sial’s innovation platform is also set to showcase more than 2,500 new products, which will highlight the bright ideas developing by the food industry.

“All eyes will be focused on Paris in October 2016,”​ said Nicolas Trentesaux, Sial’s network director. “The food industry is one of the most dynamic industries in most G20 countries. By discovering new trends and business opportunities, participants will find the tools they need to achieve their objectives.

“Sial Paris is a unique platform for stakeholders to test new markets, launch new products and meet today’s main players to discuss the challenges of the future. It’s also a sort of laboratory: R&D departments from around the world frequently finalise their products in time to test them in Sial Paris’ aisles. Over 2,500 new products will be presented at the Sial Innovation feature this year, inspiring the food and beverage industry even more than ever.”

Sial takes place between 16 and 20 October in Paris, France.

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