The creator of the patented silver dihydrogen citrate (SDC) antimicrobial said it wanted to secure customer adoption of PURE Hard Surface with 5+ national restaurant chains and 35+ national food processors.
In its latest financial results the firm reported increasing revenues from PURE Hard Surface disinfectant used in environmental and surface applications by restaurant chains (for Norovirus) and food processors/manufacturers (for Listeria).
PURE received USDA permission to do an in-plant trial of FDA approved PURE Control as a poultry processing aid to reduce Salmonella contamination. Such a trial and USDA approval is required to commercialize the product.
PURE expects to complete the process and anticipates first sales to poultry processors in calendar Q3 2016.
A produce processor is pilot plant testing and optimizing PURE Control as a processing aid.
This processor is using PURE Hard Surface disinfectant as a food contact surface sanitizer and environmental disinfectant in its plant and for equipment against contaminants including Salmonella, Listeria and E. coli.
Hank R. Lambert, CEO, said it was ‘gratifying’ to see food safety-related revenues growing steadily.
“In our most recent quarter, we experienced growing awareness of, and demand for, PURE Hard Surface with its unique, superior efficacy in eliminating Norovirus in restaurant environments and Listeria in food processing operations.
“We look forward to calendar Q3 and to recording the first sales of PURE Control to both fresh produce and raw poultry processors.
“In calendar Q4 this year, we anticipate growing revenue from these two processing aid markets, and to making strides toward achieving meaningful penetration of the combined $650 million markets.”
The firm has also established a scientific advisory board and named James L. Marsden, professor–food safety and security at Kansas State University as chairman.