Product recalls cause a ripple effect, says Wish Farms’ owner
The grower-shipper and year round supplier of strawberries and blueberries will donate $100,000 to the Center for Produce Safety (CPS).
The CPS research campaign focuses on prevention of foodborne illnesses and outbreaks in the produce industry.
Gary Wishnatzki, Wish Farms' owner, said ongoing food safety research is crucial.
“Foodborne illnesses not only pose a threat to the masses, but to the entire marketplace. When a product is recalled, it causes a ripple effect costing the farmer all the way to the grocery store,” he said.
“The Center for Produce Safety facilitates important research benefitting the entire produce industry. By supporting the effort it solidifies Wish Farms’ commitment to food safety.”
Wish Farms will donate $20,000 annually over the next five years to fund various research projects, including soil amendments, water irrigation, animal intrusion, wash water sanitation and pathogen transfer from food contact surfaces.
Tim York, chair of CPS board of directors and president of Markon Cooperative, thanked the firm for its contribution.
"By investing in safeguarding and improving the safety of fresh produce, Wish Farms and other campaign donors are also investing in consumers' confidence that we have their best interests at heart.”
