Faith Son, vice president of global marketing and innovation at the company said the sweetener could help manufacturers reduce the amount of cocoa and vanilla needed in a recipe by around 10 to 15%.
“The products modify the perceived flavours in food and beverages," said Son. “Companies can achieve cost savings when integrating PureCircle’s flavour modifiers to reduce the amounts of cocoa and vanilla alongside sugar without compromising taste.”
The flavour modifiers were tested with with natural vanilla and cocoa ingredients during the initial product development stage, but the firm said it expects they could work well in a wide range of applications, such as with vanillin flavouring.
Available in powder form, they can be labelled as a natural flavouring on an ingredient list.
The Malaysian company said it expects demand to come from categories such as dairy (protein shakes, drinkable yoghurts and flavoured milks), baked goods and confectionery.