British Poultry Council receives modern makeover

Announcing the brand redesign on Twitter, the BPC told GlobalMeatNews​ that it was the right time to revamp its image.

“The brand identity that we want the British Poultry Council to be associated with is a bold, distinctive and modern organisation that keeps pace with science and innovation​,” said British Poultry Council’s public affairs and PR manager Shraddha Kaul.

“We have been the voice of the industry since 1967 and this builds on our heritage​.”

The BPC is the trade association for those involved in the production of poultry meat – chicken, turkey, duck and goose – in the UK. Its member businesses account for nearly 90% of the production and cover the whole food chain, including slaughter, processing and breeding. It also recently announced its involvement with an apprenticeship scheme for the poultry industry.

Following the revamp announcement, the British Poultry Council is set to announce details of its antibiotics report later this month.

The council pledged last month​ that it would not compromise on the UK’s animal welfare and food safety standards in pursuit of new trade deals following the US Trade Representative’s disapproval of EU measures in its latest report.

The British Poultry Council’s chief executive Richard Griffiths also hit back​ against the US National Farmers Union recently over accusations of fear-mongering on issues such as chlorine-washed poultry and hormone-treated beef being allowed into the UK.