From the health benefits offered by turmeric infused coconut oil, to the morning wake-up call offered by cereal made with coffee extracts and meat-free mince made using oats, FoodNavigator brings you a rundown of some of the most interesting new products hitting the shelves in Europe.
From the health benefits offered by turmeric infused coconut oil, to the morning wake-up call offered by cereal made with coffee extracts and meat-free mince made using oats, FoodNavigator brings you a rundown of some of the most interesting new products hitting the shelves in Europe.
Billed as a “healthy plant protein” option, Raisio is launching Elovena Muru Oat Mince in Finland.
The product contains 41% oat content, which, the company claimed, is “clearly” more than in other plant protein products. In addition to Finnish oat, Elovena Muru Oat Mince has four other ingredients: pea and potato proteins, salt and water.
The company said Muru is rich in fibre and contains as much protein as minced meat.
“Muru has a neutral flavour and it can be used quite in the same way as minced meat so it is ideal to anyone who wants to increase the share of vegetarian food in their diet. Muru can also be used to partially replace minced meat in the recipe. Muru is affordable and easy to use, a real plant protein for all,” saod Hanna Tähkäaho, Raisio’s Brands and Marketing Director.
German cereal manufacturer Kölln is expanding its muesli assortment with the addition of a new product the company described as the “cereal for coffee lovers”.
Launching in Germany this month, Kölln coffee muesli contains Arabica coffee extract, which is baked into the crispy cereal pieces. The cereal is also dusted with the coffee extract, the company revealed. It is them combined with milk chocolate leaves and white chocolate chunks.
Kölln noted that the product contains 56% whole grains, is free from artificial flavours and is made using UTZ and RSPO certified ingredients.
Unveiling its Autumn innovation line-up Nordic food group Orkla revealed it will be rolling out a range of new products across its food and other FMCG brands.
Additions include ready-made sauces, soups and vegetarian pies.
“Our new ready-made sauces from TORO are our response to consumer demand for more natural products containing no additives. The sauces are made from particularly good raw materials, are ready to serve in just two minutes, and contain no preservatives whatsoever,” said Arve Heltne, Senior Vice President, Orkla Marketing & Innovation.
Other new food products include Stabburet Pai Vegetarisk vegetarian pies and TORO Chunky Soup Vegetarisk Indisk Masala. The American classic “Mac’ n Cheese” is now available in a TORO version, the company revealed.
Pizza brand Grandiosa offers a new beef-topped pizza, Grandiosa Biff. While Pizzabakeriet is launching a new variety of pizza featuring chicken and introducing extra thin crusts on all its pizzas.
Orkla’s snacks and confectionery line up will also feature new orange-flavoured chocolate Troika Appelsin and Nidar’s new big chocolate tablet with chunks of Safari Cookies. The Vill brand offers Fruktige Bær and Friske Frukter fruit and berry-flavoured jellies, along with the Vill dark chocolate bar with cashews and hazelnuts. Sætre Digestive is launching tasty whole meal biscuits.
New brand Littleseed wants to introduce homegrown extra virgin rapeseed oil as the ultimate store cupboard essential to UK consumers.
According to the start-up, the rapeseed oil is a “healthier” and “versatile” cooking oil with a high smoking point that makes it ideal for frying. The oil contains eleven times more omega 3 than olive oil and has “the lowest saturated fat content of all oils”, the company claimed.
As well an original version, the group is rolling out three flavoured oils: Pizza Drizzle Oil – with Chilli; Oregano and Garlic Potato Wedges Oil – with Garlic and Herb; and Spicy Stir Fry Oil – with Ginger, Chilli and Garlic.
The company also stresses its short supply chain, with oil seeds grown and processed in Yorkshire.
“Our aim is to bring home grown rapeseed oil to the masses. Once people learn about the fantastic health benefits – and ease and flexibility of cooking with rapeseed oil, it makes for a repeat supermarket purchase. We advocate buying British produce – and are proud to contribute to a more sustainable, everyday option for consumers,” said Littleseed founder Adam Palmer.
French confectioner Lutti marked 25 years of its Arlequin brand with the launch of a new SKU: Arlequin Mini Ball.
The 120g packet contains Arlequin’s fruity flavours. With a “compact package” Lutti said the balls can be consumed anywhere.
The new product will be available throughout France with a recommended retail price of €1.59 per pack.
Danone is rolling out ten new Activia varieties in Germany.
The company has sought culinary inspiration from the growing popularity of tea infusions, combining Activia yoghurt with "something special". New flavours include: green tea & mint flavofr, black tea & pear flavofr, white tea & jasmine flavofr. The group is also rolling out lime honey and coconut flavofrs.
Additionally, Danone is introducing new varieties of Activia with fibre: amaranth, apple & chia, date & chia and coconut & spelled with cocoa chips.
The launch will be supported by television and internet advertising and products will be available in discounters, hypermarkets and supermarkets throughout Germany with an RRP of €0.69 per pot.
The Groovy Food Company has expanded its range of sustainable and ethically sourced foods with the launch of a new organic virgin coconut oil infused with turmeric.
The vegan, raw and gluten-free product will be available throughout the UK with a recommended retail price of £4.99.
Announcing the launch, The Groovy Food Company said that the product delivered “stealth health at its finest”.
“Turmeric has gained a cult-like status in the UK thanks to its functional properties. The superfood is packed full of nutrients, powerful antioxidants and anti-inflammatory bioactive compounds, making it popular with those seeking plant-based nutritional support to enhance wellness, vitality and general health,” the company said.
The Virgin Coconut Oil is cold pressed and contains natural lauric acid, which accounts for approximately 50% of its fatty acids.
French dairy giant Danone said that it wants to combine organic ingredients with "fun" and the known FruchtZwerge taste to appeal to kids.
Launching throughout Germany this September, the group is rolling out a bio variety of its FruchtZwerge brand in four flavours: strawberry, banana, raspberry and apricot.
The launch will be supported by an integrated marketing campaign, including television, radio and online content as well as point of sale promotion.
FruchtZwerge Bio products will be available in discount, hypermarket and supermarket channels with a recommended price of €1.59 for a pack of four yoghurts.
