SuperDrob launches antibiotic-free advertising campaign

The campaign, Kurczak Sielski – which means Sielski Chicken – will promote breeding chickens without the use of antibiotics to tap the demand for more natural, healthier and high-quality products across Poland.

Advertising platforms will include mainstream television channels, websites and external media across eight of Poland’s largest cities, including Warsaw, Poznań and Kraków.

The campaign launched at the beginning of October and will last until the end of this year.

“Our ambition as a poultry producer is to offer consumers better and better-quality food, corresponding to their growing expectations. Hence the decision to build a new, strong brand that can win over the sympathy and recognition of a demanding consumer​,” said Aneta Stępniak, marketing director of SuperDrob.

“This is part of the wider SuperDrob strategy, within which we diversify the product portfolio, expand the distribution network and enter new market segments​.”

SuperDrob is one of the leading poultry producers in Poland, with annual revenues exceeding PLN 1 billion. Over half of the company’s production is directed to foreign markets – mainly to EU countries, but also to China and Japan.

The company announced in July that it would invest​ in its chicken slaughter facility in Lublin and a new feed production facility in Łuków, which is scheduled to be launched in January 2019.