NPD trend tracker: Barilla's choco-hazelnut spread; protein bread & organic compote

NPD-trend-tracker-Barilla-s-choco-hazelnut-spread-protein-bread-organic-compote.jpg
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Barilla confirmed it will launch a palm oil-free chocolate and hazelnut spread in Italy, German baker adds to functional bread range with high protein bread and French brand Materne rolls out a range of organic fruit puree compotes in France.

Barilla confirmed it will launch a palm oil-free chocolate and hazelnut spread in Italy, German baker adds to functional bread range with high protein bread and French brand Materne rolls out a range of organic fruit purees in France.

NPD trend tracker
NPD trend tracker (Rawpixel/Getty Images/iStockphoto)

Barilla confirmed it will launch a palm oil-free chocolate and hazelnut spread in Italy, German baker adds to functional bread range with high protein bread and French brand Materne rolls out a range of organic fruit purees in France.

The new Nutella?
The new Nutella?

Confirming rumours that were widely reported in mainstream media, Italian manufacturer Barilla announced on Friday (7 December) it will launch a hazelnut and chocolate spread under its Pan di Stelle brand. 

It will be launched across Italy in January in a 330 g glass jar with an aluminium lid. The packaging is fully recyclable “to reduce the use of plastic and therefore the impact on the environment”, said Barilla.

 It is also made with Italian hazelnuts and is free from palm oil. 

“Great care was also given to the product's nutritional profile, with a particular focus on the amount of sugar and saturated fats. On the latter, we emphasize that the recipe is free from palm oil, in line with the rest of Barilla’s current product offer,” the company said.

The spread also contains cookie crumbs that give it a special texture, the company said.

It is seen as a serious contender to Ferrero’s Nutella, the category leader.

Organic fruit on-the-go
Organic fruit on-the-go (Niamh Michail)

French manufacturer Materne has launched a range of organic fruit purees (‘compote’) free from added sugar.

The products, which score a green A rating on France’s official nutrition logo, NutriScore, are available in packs of four with one pot equal to one portion of fruit.

The range contains four flavours: apple, strawberry and blueberry; apple, peach and cranberry; apple banana and coconut; and apple mango and pomegranate.

Materne, which manufactures around 100 million pots of compote annually, also revamped the packaging with new branding and rounder pots.

Protein bread
Protein bread

German brand Lieken Urkorn will add a high protein bread to its functional bread range.

Available in 400 g packs, the bread will be rolled out in Germany in January 2019 with a ‘money back guarantee’ to ensure high consumer engagement.

Manufactured by Lieken Bread and Bakery, the Urkorn Fit & Vital range contains four products already: ChiAktiv; Wheat; Vitamin; and Spelt wholegrain.

The company says: “With our Fit & Vital breads, we want to support you in your balanced diet. That's why we're always picking up on modern concepts and trends to create new products that fit your diet.”

Cocktail in a can
Cocktail in a can

Brazilian manufacturer Pitú is launching a ready-to-drink caipirinha in Germany.

The cocktail-in-a-can is made with cachaça, a traditional Brazilian alcohol made from sugar cane.

Available in 33 cl cans, one can of Pitú's caipirinha has a recommended retail price of €2.49.

Diversa Specialties, a joint venture between Underberg and Rémy Cointreau, will distribute the product.