NPD trend tracker: Detox drinks, vegan Easter eggs & fishless fingers

NPD-trend-tracker-Detox-drinks-vegan-Easter-eggs-fishless-fingers.jpg
© GettyImages/Luis Diaz Devesa (Getty Images)

Drinking vinegar with raw honey and a yerba mate beverage help consumers detox in the new year while other manufacturers are already gearing up for Easter. We take a look at some interesting recent food and drink launches.

Drinking vinegar with raw honey and a yerba mate beverage help consumers detox in the new year while other manufacturers are already gearing up for Easter. We take a look at some interesting recent food and drink launches.

NPD trend tracker
NPD trend tracker (Luis Diaz Devesa/Getty Images)

Drinking vinegar with raw honey and a yerba mate beverage help consumers detox in the new year while other manufacturers are already gearing up for Easter. We take a look at some interesting recent food and drink launches.

Vinegar with raw honey
Vinegar with raw honey

British cider and vinegar manufacturer Aspall has launched a raw apple cider vinegar with 35% unpasteurised honey.

The manufacturer recommends the vinegar is diluted in warm or cold still or sparkling water for “a daily health tonic” or used in dressings, marinades and sauces.

Unfiltered and unpasteurised, Aspall Raw Apple Cyder Vinegar with Honey retains the friendly bacteria known as the ‘mother', celebrated for its potential health benefits,” it says.

A 500 ml bottle is available on its online shop for £5.28 (€5.88).

Aspall’s commerical manager Paul Walker said: “This is a fantastic premium addition to our range that really delivers on taste for our consumers who love to drink apple cider vinegar as part of their daily routine and desire a richer and fuller flavour.”

Fishless fingers
Fishless fingers

Premium UK retailer Waitrose launched vegan fish fingers this month.

The ‘Fishless fingers’ are made from breaded seaweed tofu with a crispy coating and have a “subtle fish flavour”, according to the retailer.

It also launched an own-brand vegan tartar sauce made from silken tofu, gherkins, capers, lemon and parsley in conjunction with the fish finger alternative.

Chloe Graves, purchaser for chilled vegan and vegetarian products at Waitrose & Partners said: “After the successful launch of our new vegan and vegetarian range in October 2018 we’ve been working to see what other interesting dishes and products we can add to the range. The Fish'less'fingers are a great vegan alternative to a much-loved food which we hope our customers will love.”

Available around the UK and online, the product has an initial price of £3.19 (€3.55). From the 30th January, it will retail for £3.99 (€4.44).

Easter is coming
Easter is coming

British chocolate brand Montezuma is gearing up for Easter with a range of eggs and other products.

New to its Easter range in 2019 are the ‘Like No Udder Button Egg’, which is vegan and dairy-free as well as the ‘Bertie and Betsy Bunnies’, two giant hollow chocolate bunnies, available in white chocolate and milk chocolate.

Montezuma co-founder Helen Pattinson said: “Easter is always such a lovely celebration especially for those of us in the chocolate world.

"We are very pleased with this year’s range which offers so many delicious and fun options and suits all of our customers – whether they are choosing a milk, white or dark treat or something more suited to a lifestyle choice or special diet.”

The vegan Easter egg has a recommended retail price (RRP) of £9.99 (€11.12) while the bunnies have an RRP of £8.99 (€10).

Peppa Pig lollipops
Peppa Pig lollipops

The Original Candy Company has launched a range of lollipops for children featuring the cartoon character Peppa Pig.

The Peppa Pig brand, based on a character from a cartoon that clocks up to 2.5 billion child viewers around the world each month, generates $1.2 billion dollars a year through retail products.

The Original Candy Company's range was launched to coincide with the Christmas gift period but will continue into 2019 as the cartoon makers air 117 previously unseen episodes in the UK this spring.

The 60 g lollipops are available in four flavours: strawberry red; strawberry pink; tutti frutti and raspberry and are sold in two branded display trays.

One tray features Peppa Pig Strawberry Pink and George Pig Tutti Frutti and the other Peppa Pig Strawberry Red and George Pig Raspberry.

The Original Candy Company managing director, Claudia Rushworth said: “We have an established track-record in the delivery of the finest quality confectionery crafted from only natural ingredients, colours and flavours.

"Combine this with our established relationships with a diverse range of prestigious stockists throughout the UK and it is clear that the Original Candy Company is perfectly placed to successfully introduce the Peppa Pig brand into the hard candy sector.”

The Original Candy Company acquired the licence from Entertainment One.

Each lolly has a recommended retail price of £2.00 (€2.23).

Detox drink
Detox drink (Niamh Michail)

French brand Contrex Green has developed a mate-based 'detox drink'.

The drink is made from an infusion of natural mineral water, organic mate, organic cane sugar and natural flavours. It contains 5 g of sugar per 250 ml, which the manufacturer says is “half as much” as the average drinks on the market.

The drink will launch in March this year in France and will be available in 750 ml format bottles.

“Yerba maté is a medicinal plant traditionally used in Latin America to fight the symptoms of fatigue and the feeling of weakness. Its natural antioxidant and caffeine content make it a must-have ally […] to drive out fatigue and create a good mood,” says the brand.

It has a recommended retail price of €1.12.