NPD trend tracker: From vegan butter to 'wonky' veg crisps

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(Image: Getty/nicoletaionescu) (Getty Images/iStockphoto)

From a functional, on-the-go apple cider vinegar juice, to a two-ingredient vegan butter, and gluten-free Japanese rice flour for French bakers. FoodNavigator looks at what is trending in Europe's new product development space.

From a functional, on-the-go apple cider vinegar juice, to a two-ingredient vegan butter, and gluten-free Japanese rice flour for French bakers. FoodNavigator looks at what is trending in Europe's new product development space.

NPD trend tracker: From vegan butter to 'wonky' veg crisps
NPD trend tracker: From vegan butter to 'wonky' veg crisps (nicoletaionescu/Getty Images/iStockphoto)

From a functional, on-the-go apple cider vinegar juice, to a two-ingredient vegan butter, and gluten-free Japanese rice flour for French bakers. FoodNavigator looks at what is trending in Europe's new product development space.

'On-the-go' apple cider vinegar
'On-the-go' apple cider vinegar

The Lost Coast Food Co. launched its Apple Cider Vinegar Juices in 536 Holland & Barrett stores in the UK last week.

Free from artificial flavours, additives, and gluten, the juice is suitable for vegans and is sold in recyclable 330 ml bottles - each of which contains fewer than 50 calories. Lost Coast Food Co. says it hopes the beverages will "bridge the gap" between 'healthy and functional', and 'tasty and on-the-go'.

"The range of juices...aim to prove all the benefits of apple cider vinegar, but with all the taste of a refreshing sparkling fruit juice and blend revitalising apple cider vinegar with pure fruit juices, sparkling water, botanicals and a dash of agave nectar," according to the firm.

The product is available in three flavours: mango, turmeric and ginger; blueberry, elderberry and lemon; and strawberry, hibiscus and rose.

“We’re delighted to be launching in Holland & Barrett stores and feel that, with such a strong high street presence, it shows that retailers share our viewpoint that Lost Coast drinks can elevate apple cider vinegar from being a slightly quirky health product to a healthy everyday ingredient that is easy and tasty to consume,” said the company's managing director Thomas Spillane in a statement. 

The Apple Cider Vinegar Juices have a RRP of £2.49 (€2.87) and can also be found in Ocado, WH Smith Travel Stores, Amazon, Wholefoods, and online.

Two-ingredient vegan butter
Two-ingredient vegan butter

A range of 100% vegan, palm oil-free spreads have launched in the UK.

Burrolio spreads are designed to have a texture just like butter, to be used for spreading, cooking and baking. According to the firm, the range is the first vegan butter available in the UK 'with no nasties'.

Made from just two ingredients, the butter alternatives are available in Burrolio Olive and Burrolio Hazelnut formats - and contain cocoa butter with either extra virgin olive oil or nuts.

The products launched in Italy last September, and are now available in the UK via www.souschef.co.uk. A 100 g tub sells for £6.50 (€7.49).

Kefir yoghurt for kids
Kefir yoghurt for kids

UK company The Collective has released two flavours of  'super yoghurt' for children.

According to the firm, the whole milk yoghurt products provide a source of Vitamin D to support the normal functioning of the immune system in children. Ingredients of the mango and peach variety include yoghurt fermented with kefir cultures, peach puree, mango puree, concentrated apple juice, chicory root fibre, cornflour, natural flavourings, concentrated lemon juice, and Vitamin D.

The Collective has also launched a strawberry-flavoured 'super yoghurt', which contains strawberry puree and concentrated grape juice.

The range contains natural sugars, is vegetarian friendly, and sold in 4 x 85 g recyclable tubs. 

'Wonky' veg crisps
'Wonky' veg crisps

Spare Snacks has reformulated and rebranded its 'Pure' range of crisps in apple, pear, and beetroot flavours. A new 'Seasoned' range has also been launched in flavours pear and ginger; apple and cinnamon; and beetroot and apple cider vinegar crisps.

The vegan, gluten free products only contain fruit and vegetables that are going spare. "Wonky, misshapen or otherwise unloved, surplus produce [is used] to support farmers and to make the best of all fresh, tasty produce," said the firm in a statement. "Spare want to spread the word that oddly shaped, discoloured or blemished produce has real value by creating amazing award-winning products." 

All Spare Snacks contain less than 77 calories per bag, are high in fibre, and contain 'one of your five a day'. 

The 'Seasoned' range has a RRP of £1.10 (€1.27) per 22 g bag, and alongside the 'Pure' range, can be found in Ocado, Co-op, Sourced Market and Planet Organic.

Japanese rice flour for French bakers
Japanese rice flour for French bakers (etienne voss/Getty Images/iStockphoto)

A Japanese rice flour is being promoted in France as an alternative for gluten-free breads and pastries.

This month, JFOODO is promoting Japanese rice flour in France as a healthy, tasty product that is easy to work with. According to JFOODO, the flour helps breads and pastries rise without additives, and will help French bakers offer gluten-free alternatives to customers.

JFOODO (the Japan Food Product Overseas Promotion Centre) was created by the Japanese government to promote products from various Japanese industries, including the food industry, overseas.

The rice flour will be used in Maison Landemaine bakeries in Paris this month, and at JFOODO's stand at hospitality trade show Sirha in Lyon, where Yoshimi Landemaine will show delegates how to use the flour between the 27 and 29th January.

Protein Mix for sport
Protein Mix for sport

Germany company Kluth has launched a Fit Food Protein Mix made with nuts and soy.

The latest Fit Food product is designed for those looking to increase their natural protein intake, including consumers requiring high energy for training. Each 150g packet contains soya beans, peanuts, almonds and walnuts.

"If you want to reduce or eliminate animal protein in your diet, you can compensate with protein from vegetables. However, the quality of this protein is important," wrote Kluth in a statement.

"Soya is one of the few plant-based foods that contains the amino acids needed by the body, which improves the quality of its vegetable protein."

Protein Mix is sold in resealable, chrome coloured packaging

A 150 g packet has a recommended retail price of €2.79.