Moving Mountains to launch plant-based hot dog
The Moving Mountains Hot Dog will launch into restaurants on 10 May 2019 and into the retail sector later in the year.
The food service Moving Mountains Hot Dog is almost a foot long and launch exclusively at Unity Diner in London. It will sell for £6 at 50% off the regular price (£12) during the launch weekend (with a Classic American serve of caramelised onions, mustard and ketchup in a warm bun.
Moving Mountains also plans to launch into supermarkets for the first time with a retail version of the Moving Mountains Hot Dog that will be available in different sizes and flavours. The business is currently in talks with supermarkets for a potential retail launch later this year.
The hot dog is primarily made from sunflower seeds with carrots used for colouring and onions for texture. It also contains paprika for flavouring and coconut oil for consistency.
The business previously launched the Moving Mountains burger which was the UK’s first meatless ‘bleeding’ burger.
Simeon Van der Molen, founder of Moving Mountains said: “Following the resounding success of the UK’s first meatless bleeding burger, our second innovative launch is set to make hot dogs desirable again, giving them a long deserved revamp. Our latest food tech innovation proves that you don’t need a pig to make a dog; we use sunflower seeds to deliver an identical taste and texture, which is a more sustainable food option for our health and the health of the planet.”
In June, GlobalMeatNews will host The Future of Plant-based Proteins Conference in Amsterdam. Featuring presentations from the European Plant-based Food Association, The Good Food Institute and Finnebrogue, it will discuss all elements of the plant-based sector. To book your place, click here.
