From an organic tomato passata from French e-commerce start-up Kazidomi, to Unilever's latest premium ice cream flavour: white chocolate & cookies. FoodNavigator brings you some of the most exciting new product developments across the bloc.
From an organic tomato passata from French e-commerce start-up Kazidomi, to Unilever's latest premium ice cream flavour: white chocolate & cookies. FoodNavigator brings you some of the most exciting new product developments across the bloc.
Lärabar, General Mills’ vegan snack brand, is launching in singles on the UK’s on-the-go market.
Three single bar offerings will be available in Sainsbury’s, WH Smith, and SPAR: apple cinnamon, banana choc chip, and peanut butter choc chip. The launch follows a multipack launch of the same flavours.
According to General Mills, these flavours were handpicked from its expanded range of Lärabar bars that proved popular in the British market on Ocado and in Whole Foods Market.
“The launch of the multipack format of Lärabar in January generated great consumer engagement and customer traction from successful listings in Sainsbury’s, Amazon and most recently, Whole Foods Market and Ocado. These really helped to carve out a space for Lärabar in the Natural & Organic and e-commerce channel with its success demonstrating the increasing consumer demand for simple, minimally processed snacks,” said Richard Williams, business director of new ventures at General Mills Europe.
“We are now embarking on the second phase of our growth strategy by launching a single bar format to fit into our consumers’ busy lives. The convenience sector is a key focus for UK growth in order to attract the increasing number of shoppers that seek real food on-the-go.”
Lärabar single bars have an RRP of £1.19 and are available nationwide in WH Smith, SPAR and Sainsbury’s
‘Clean’ energy drink Runa is set to hit UK shelves in July.
The drink contains 42 mg of caffeine per 100 ml from the guayusa ‘super leaf’. The leaves are sustianably sourced from Ecuador.
Runa is higher in caffeine than competitor Red Bull, and lower in sugar than Red Bull's full-sugar product. Runa Wild Berry and Pineapple, for example, contain just 4.6 g of sugar per 100 ml.
33 ml cans of Runa will be available in Sainsbury’s and have an RRP of £1.49 (€1.69)
French e-commerce start-up Kazidomi has launched a range of own label tomato sauce products.
Kazidomi works on a membership basis. The company asks its members to pay €100 per year, which allows them to benefit from a 20-50% reduction on full-price items when shopping online.
This latest launch includes 11 sauce products, including organic tomato pulp, tomato paste, and tomato passata. The products are lactose-free, gluten-free and vegan.
A pack of these three items sells for €5.85, with a single 700 g bottle of Kazidomi passata selling for €2. The company says it is preparing to launch a range of pesto and pasta in the coming weeks.
Odysea is bringing two small batch Greek honeys to market: a Greek spring blossom raw honey and a Greek oak tree raw honey.
The honey is produced in Greece by an artisan bee-keeper who ensures the bees have access to a variety of native herbs and flowers all year round. The honeys are cold extracted, unfiltered, unpasteurised and unprocessed. Each jar carries the year of harvest.
The Greek spring blossom raw honey is harvested between March and June, and boasts a delicate, sweet floral flavour, according to Odysea. The honey a light golden colour.
The Greek oak tree raw honey is harvested at the end of July, and has a robust caramel flavour with a rich amber colour.
The honeys have an RRP of £5.99 for a 250 g jar, and can be found in Wholefoods.
Magnum – which is owned by Unilever – has announced a range of white chocolate & cookies ice cream, which it describes as “its most playful and indulgent variety yet”. The new flavour is available in ice cream stick and tub formats.
“Tear away the vibrant, luxe gold foil wrapping and reveal a sumptuous outer-layer of signature cracking white chocolate, with generous speckles of cookie crumb pieces. Discover its core, encased in a velvety panna ice cream with a cookie flavour chocolate sauce swirl,” says Magnum when describing its white chocolate & cookies stick.
Magnum’s product are Rainforest Alliance certified, and can be found in major retailers. A pack of three 90 ml sticks has an RRP of $3.69, a pack of six 55 ml sticks sells for £3.93, and a single 90 ml stick has an RRP of £2. A 440 ml tub retails for £3.85.
UK label Rokit Pods has added five new flavours to its Nespresso-compatible coffee pod range.
The expanded range now includes a turmeric delight blend, hotter chocolate, barley coffee, matcha & turmeric, and matcha & cacao. These flavours join Rokit’s CBD coffee and matcha pods.
Rokit’s pods are recyclable, just empty any product remaining in the pod into food waste and place the pod in the recycling bin.
Packs of 10 pods range from £4.99 (€5.67) to £7.99.
