NPD trend tracker: From indulgent vegan protein to healthy soups

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From vegan protein bars that 'taste like chocolate' to soup delivering specific health benefits, here is FoodNavigator's weekly round up of product launches from around Europe Image: Getty - Brankospejs

From vegan protein bars that 'taste like chocolate' to soup delivering specific health benefits, here is FoodNavigator's weekly round up of product launches from around Europe.

From vegan protein bars that 'taste like chocolate' to soup delivering specific health benefits, here is FoodNavigator's weekly round up of product launches from around Europe. 

Innovation square tomato - Getty - Brankospejs
Innovation square tomato - Getty - Brankospejs

From vegan protein bars that 'taste like chocolate' to soup delivering specific health benefits, here is FoodNavigator's weekly round up of product launches from around Europe. 

Image: Getty - Brankospejs

Vive three-ingredient protein bar
Vive three-ingredient protein bar

UK start-up Vive is launching a trio of ‘indulgent’ nut butter snack bars coated with Belgian dark chocolate.

These all-natural vegan snack bars each contain 10g of plant-based protein. They will launch in Holland & Barrett and Planet Organic.

The three varieties on offer are: dark chocolate coated hazelnut, peanut butter and salted caramel.

Each bar has an RRP of £1.99.

Founder Ishak Valimohamed wanted to create a ‘healthy, satiating and natural snack’ that ‘tasted like a chocolate bar’.

“Ishak worked for over a year carefully curating the bars’ ingredients, choosing organic cacao butter from the Peruvian Amazon, for a succulent melt-in-the-mouth texture; dates instead of sugar for a natural sweetness; Vive’s proprietary blend of pea and rice protein for added satisfaction; chunky deep-roasted nuts for a crunchy bite; smooth roasted peanut and/or hazelnut butter fillings for a silky consistency; topped off by a layer of premium organic 74% Belgian dark chocolate,” the company said.

Saupiquet mackerel fillets
Saupiquet mackerel fillets

French canned fish specialist Saupiquet is launching a new range of mackerel fillets in sauce. 

Previously the company offered grilled mackerel fillets and 'recipes of the world'. It now plans to leverage smoked flavours in three varieties: dill, black pepper and natural. 

Saupiquet's smoked mackerel fillets are priced at €2.10 for 120g.

Re:Nourish 'soup-erior' experience
Re:Nourish 'soup-erior' experience

Fresh soup producer Re:Nourish is launching four soups in custom-moulded ‘grab-and-go’ bottles.

The soups are made from natural plant-based ingredients and include vitamins and micronutrients that deliver ‘particular health benefits’, the company said.

The rectangular-shaped bottle, supplied by Berry Global, allows consumers to put the soups straight into the microwave. The 500ml plastic bottle is fully recyclable.

“With these soups, we are breaking all the rules and reinventing them,” explained Re:Nourish founder Nicci Clark.

“We see soups as the new ‘juices’ in delivering a flavour-filled experience that is both delicious and healthy. As part of this, the right packaging was essential. M&H Corby has done a fantastic job in producing a quality bottle that projects strong brand messaging, maintains the freshness of our soups and provides the simplicity and ease of use that busy consumers demand.”

The four varieties currently available are Roasted Carrot and Ginger (Digest); Tomato, Basil and Pasion Flower (Calm); Spicy Lentil, Red Pepper and Maca (Power and Love); and Kale, Spinach and Turmeric (Immunity).

Lactel's Chocco Latte
Lactel's Chocco Latte (ScanCube)

Lactel is expanding its range of dairy drinks for ‘gourmet and healthy breaks’.

The French milk brand, which is owned by dairy company Lactalis, is launching the flavoured beverages under its Latte range. The company is rolling out an orange chocolate variant.

Meanwhile its Max BIO organic line is being extended with a strawberry option.

Danone's reformulated Cow & Gate cereal
Danone's reformulated Cow & Gate cereal

Danone’s UK baby food brand, Cow & Gate, is launching an overhaul of stages one and two of its cereals portfolio to include resealable packaging and eight new recipes with a 45% reduction in naturally-occurring sugars across the range.

The new products are available in Morrison’s and Sainsbury’s and will be rolled out to other retailers nationally in the following months.

The line includes: Creamy Porridge; Banana Porridge; Fruity Wholegrain Porridge; Berry Multigrain Porridge with Oat & Rye; Banana Wholegrain Porridge; Red Berry Wholegrain Porridge with Spelt; 7 Grain Porridge with Buckwheat & Millet; and Mango Multigrain Porridge with Oat & Rye.

As with previous cereals products in the range, the new recipes do not include any artificial colours, flavourings, preservatives or added sugars.

“The reformulated cereals products are specifically designed to help parents transition their babies onto solid foods, introducing textures and tastes from simple to complex. We’re confident they will make it even easier for little ones to join the rest of the family at the table, so parents can make the most of the early years and meal times together,” Emmanuelle Grimbert, Marketing Director, Danone Early Life Nutrition UK, said.

Hilcona on-the-go muesli
Hilcona on-the-go muesli

German brand Hilcona is launching a new layered muesli to-go. 

Hilcona said it meets the needs of flexible consumption on the go. The new line includes two 'delicious' varieties containing 'trendy' ingredients like chia seeds and nuts.

The two new varieties, "Chia-Müesli with cherries" and "Yoghurt-Müesli with apricot", complete the Hilcona To-Go-range and are also suitable for vegetarians.