Christina Mari, Interporc's director of international promotion, spoke to Global Meat News about the opportunities present to the Spanish meat sector.
"Spanish companies are currently exporting to more than 130 countries," she said. "As well as Europe, the main destinations are in Asia such as China, Japan and Korea. We're present on all continents but currently the majority of trade is done within Europe, Asia and Latin America.
"Our main markets are still our targets, we want to grow more in these as well as expand to other markets, we think we have a great product."
Challenge
When asked about the challenges facing the domestic sector, she explained that consumers are high up the list. "The biggest challenge is maintaining growth and focusing on what the consumer is concerned about, issues such as sustainability. Rural employment and quality assurance are also key issues for us right now."
The event was host to an innovation showcase with the latest products on display. As with other meat sectors, there's a rise in flexitarianism, and SanyGran was one of the businesses looking to take advantage of this growing trend. It launched a new range of flexi meat products which boasted the best of both worlds.
Stay tuned for more from this year's Meat Attraction.
