In FoodNavigator's weekly round-up of the most interesting new products hitting the shelves in Europe, we hear about a tie-up between Baileys and Bahlsen as well as an innovative low-carbon water that aims to address consumer push back on plastics.
©GettyImages-eternalcreative
In FoodNavigator's weekly round-up of the most interesting new products hitting the shelves in Europe, we hear about a tie-up between Baileys and Bahlsen as well as an innovative low-carbon water that aims to address consumer push back on plastics.
©GettyImages-eternalcreative
Diageo's Baileys cream liqueur brand is partnering with family-owned biscuit business Bahlsen to launch two new products: Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys.
Bahlsen Ohne Gleichen Baileys is a 'crispy' wafer filled with Baileyd flavoured cream and topped with a layer of crunchy milk chocolate.
Bahlsen Comtess Baileys is a two-toned cake – based on the famous Bahlsen recipe – blended with the creamy flavour of Baileys and decorated with cocoa icing.
The products launched in September in grocers across Germany and Austria.
Declan Hassett, Diageo senior licensing manager, commented: “Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys are delicious examples of how Baileys and Bahlsen create mouth-watering treats you can enjoy in those ‘Ooh go on then’ moments.”
The companies said that the tie-up sees the brands combine as 'the epitome of an indulgent treat'.
Beanstalk, the exclusive brand extension licensing agency for Diageo, brokered the agreement.
Hunter & Gather, the UK keto and paleo brand, is launching the country's first 100% Pure Bovine Collagen Hydrolysate Peptides in recyclable/biodegradable packaging.
Ocado and Amazon will be stocking the UK start-up's collagen supplements, marking a move to mainstream retail for a product that has to date seen sales focused in the independent health wholesale arena.
Hunter & Gather co-founder, Amy Moring, commented: "Almonds, eggs, broccoli, albeit delicious, aren’t the only answer when it comes to bolstering protein reserves. In our opinion Collagen Peptides are yet another example of ‘young heads on old shoulders thinking’ with ‘healthier living’ consumers once again looking to their ancestors (paleo) for handy lifestyle tips.
"Collagen is the most abundant protein within the human body, the essential glue that holds everything together. In times gone by our hunter-gatherer ancestors would have consumed the whole animal (offal, bone broths…..), a long lost habit in an age where convenience and meticulously prepared meats now rule the roost."
According to Hunter & Gather, it’s important that 'sensible steps' are taken to replace these collagen sources in our diets.
Tangerine Confectionery unveiled a double product launch - revealing twists on two 'much-loved retro classics'.
First, the Barratt Strawberry Sherbet Fountain – a new variation of the classic liquorice flavour – will feature a strawberry flavoured dipping stick.
The original Sherbet Fountain has been sold by Barratt since 1925 and is currently worth £1.2 million in the confectionery market. Tangerine said it hoped the launch will 'attract a younger fan base' for the liquorice confectionery brand, which is 'popular with an older demographic'.
In addition to the Barratt Strawberry Sherbet Fountain, Tangerine Confectionery has launched Barratt Wham Softies – a 'soft yet sour twist' on the retro chew bar.
The product will also be suitable for vegetarians and is lower in sugar than leading competitors.
The Wham brand is currently worth £1.5 million and is in growth year on year, while the wider Barratt Softies family boasts a significant growth of 62% and is now worth a significant £5.4 million, Tangerine revealed.
Russell Tanner, marketing and category director, said: “Both new launches perfectly tap into the well-documented ‘kidulting’ trend – where adults enjoy embracing their inner-child with the sweets they remember from their youth and then creating new memories with their children.
“Our modern variations of classics offer something new for loyal consumers who have loved the brands for years, while also engaging new confectionery fans. And with strawberry currently the number one selling sweets flavour and the soaring popularity of sour confectionery – we’re confident that both product launches will become best sellers within the Barratt family.”
Start-up DRINKS3 is launching a new premium mineral water as part of its goal to become the UK’s lowest carbon footprint drinks brand by 2022.
WATER3 (Water Cubed) is a pure mineral water product sourced from the valleys of Lower Saxony in Germany.
WATER3 is being rolled out in packaging supplier SIG’s combidome carton bottle. According to the company, this combines the 'best features' of a carton pack and bottle. It is fully recyclable, primarily made from FSCTM-certified paperboard, and provides 'the best' CO2 performance compared to other beverage packaging solutions on the market.
WATER3 also uses SIG’s SIGNATURE packaging material, meaning most of the used polymers are linked to wood-based renewable materials through a process called mass balancing. Added to this is an ultra-thin aluminium foil certified to the Aluminium Stewardship Initiative (ASI) standard.
DRINKS3 aims to lower its carbon footprint through using plant-based and responsible materials that generate significantly less CO2 than other beverage packaging, and by supporting efficient transport and distribution to reduce emissions even further. The brand also plans to help reduce the use of single-use plastics by actively encouraging consumers to choose products with packaging offering environmental benefits and to recycle them.
“At DRINKS3 we know that consumers around the world are seeking more natural and ethically-produced products, which is why we believe in providing products that are good for the mind, body and planet,” said Ravinder Sandhu, Co-Founder at DRINKS3. “Choosing the carton bottle for our new WATER3 therefore was a natural choice – offering consumers responsible product packaging that’s innovative within the premium mineral water market.”
Podberry, the UK’s 'first' freeze-dried seasoned snack product made with Scottish-grown produce, has announced two new flavours: parmesan & truffle and ham hock.
The two new variants join existing flavours sweet chilli and sea salt & balsamic vinegar.
The two new flavours are currently available exclusively for online order although the team at Podberry hope to secure a national stockist for the full product range in the near future.
In 20g single-serve packs Podberry's peas harvested and frozen in under two and a half hours before undergoing a freeze-drying process. This means consumers are guaranteed the highest level of nutrients and flavour in every pea, the company claimed.
Podberry also suggested the 'unique freeze drying process' means the peas expand when eaten, giving the snack satiating properties.
Podberry are high protein, low in fat, gluten free and 1 of your 5 a day.
Geoff Bruce, director of Podberry, said: “We are really excited about the addition of these two new flavours to the Podberry range. With the new packs we wanted to expand the spectrum of flavour and appeal to all and think we’ve hit the nail on the head with these two exciting additions.
“Now it is key that we find a stockist, or multiple stockists, who can help us ensure the consumer gets their hands on Podberry wherever they are in the UK, or beyond. While our website is one option, we acknowledge having a place on a shop shelf is invaluable and would love to chat to buyers who can make this idea a reality."
Organic snack maker Heimargut is launching a new line of organic Protein Flips in Germany.
The range is oven-baked rather than deep fried. According to Heimargut it contains 50% less fat than similar products on the market.
In addition, the vegan snack has a 'high protein content' because it is made with lentils.
The Flips are available in the two flavors: original and vegan sour cream.
International snack company Pladis will see its leading UK biscuit brand, McVitie's, rolled out in Germany.
McVitie's Thins will be launched in the market through a tie-up with German distributor Genuport.
The 'thinner cookie version' of the classic digestive chocolate biscuit 'appeals especially to younger consumers', Genuport said.
The biscuits will be available in milk and dark varieties, offering 'balanced moments of pleasure', the company said.
