In this week's round-up of NPD from across Europe, sustainability is high on the agenda. A jump in French demand for bio has put organics centre stage, while new sustainable seafood options rolled out in Germany.
©Getty / Brankospejs
In this week's round-up of NPD from across Europe, sustainability is high on the agenda. A jump in French demand for bio has put organics centre stage, while new sustainable seafood options rolled out in Germany.
©Getty / Brankospejs
France's D'aucy is launching a new line of organic vegetables in jars.
The new products will help meet booming demand for organic produce in France, the company said, noting a 41% increase in sales volumes and a 40% increase in value for organic vegetables over the past two years.
The company said the NPD is part of its commitment towards an 'agro-ecological transition' and a desire to strengthen the relationship between farmers and consumers. As it works to support organic farmers, D'aucy said its organic suppliers will receive an extra 7 cents per jar.
The new organic line will hit the shelves next month. The company said that the glass packaging, which replaces cans, comes in response to the demand for transparency from organic consumers.
With the exception of tomatoes, all vegetables are grown and jarred in France. Tomatoes are packaged in northern Spain.
Regal Springs Premium Tilapia from sustainable aquaculture is now available in Germany.
Its 'firm flesh' with a 'mild, unadulterated taste' does not disintegrate into the preparation, making it an all-rounder in the kitchen, Regal Springs said.
The Tilapia is ASC certified and is grown to the 'highest standards', without the addition of antibiotics in Mexico, Honduras and Indonesia.
The new range will be available through partners in the catering, wholesale and fish trade and now also through Metro stores.
Segafredo Zanetti is launching a new line of organic products targeting demand in the out-of-home sector.
Citing Nielsen data that French supermarket sales of organic products increased by 22% in 2019, the company said that ‘expectations are high’ in the foodservice space also. According to the group, 78% of consumer want organic options on the menu.
Segafredo Zanetti is launching a new range to meet this need: Natura Bio. Items include 100% Arabica organic coffee and Choco Bio, a chocolate powder that includes 32% cocoa. Espresso version cup and cappuccino and biscotti are also included in the line.
Kölln is extending its breakfast cereal line-up in Germany with the addition of a new SKU: Crunchy Cinnamon Oatcakes.
The company said the move brings a 'popular flavour' to the assortment. Just like its classic oat pillow, the new product does not contain a filling and is 'less sweet' in taste.
Kölln Crunchy Oatcakes in Cinnamon boast a high oat wholegrain percentage and natural nutrient structure, without the addition of aromas and colourants, making it a convincing offer for all 'nutritionally-conscious' cinnamon fans.
